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World Rugby partners with TikTok for RWC

World Rugby has teamed up with TikTok to launch its own channel and hashtag challenge on the video-sharing platform for the 2019 Rugby World Cup.

The #RugbyFever challenge will be available in the UK, France, Italy, Australia, Japan and Argentina and encourages fans to share their excitement about the tournament.

The sport’s governing body has also launched a channel on the platform to showcase its own tournament videos featuring teams, players and behind the scenes clips, with the channel already gaining over 15.5k followers.

CL final lands 1bn social interactions

UEFA has announced that the 2019 Champions League final gained over 1bn social media interactions, up 110% from the 2018 edition.

The governing body says that, according to “available and comparable” data, the UEFA Champions League final was the biggest sporting event of 2019 so far, outperforming other events by more than 30% and raking in 177m impressions on the UEFA Champions League’s Instagram Stories alone.

BBC unveils Premier League culture show MOTDx

The BBC has unveiled a new Premier League related TV show to add to its sport output.

MOTDx, a new programme looking specifically at lifestyle stories in the Premier League, will explore the world of music, fashion, culture and how it relates to football. 

To be broadcast on the iPlayer and on BBC Two, MOTDx will be hosted by Jermaine Jenas and feature Chelcee Grimes, Reece Parkinson and Craig Mitch.

Seven League land social media brief with Minnesota Vikings

The Minnesota Vikings have hired Seven League to run the NFL team’s UK and German social media accounts.

The digital sports consultancy announced that it will be running ‘bespoke channels on Instagram, Facebook and Twitter,’ including localised content from social media editors based on the ground in both countries - ensuring content is created in the relevant language and fits the right timezone.

MOOV and ChyronHego collaborate for BT Sport coverage

MOOV, a UK provider of sports and events graphics, has acquired 23 new ChyronHego PRIME graphics systems which will provide enhanced support for HDR and UHD/4K workflows and, in the first phase of its installation, will roll out the technology to support BT Sport as the new Premier League season continues.

MOOV’s work with BT Sport includes producing live 4K UHD graphics for broadcasts on BT’s UHD channel. In August, BT launched its BT Sport Ultimate channel to house 4K UHD broadcasts which include Premier League and UEFA Champions League games.

ITV to broadcast La Liga in the UK

The LFP has agreed a new deal with ITV to broadcast La Liga games from the first three weekends of the Spanish top flight on free to air TV in the UK and Ireland.

Beginning with the opening fixture on Friday 16th August, where champions Barcelona travel to the San Mames stadium to face Athletic Bilbao, the British broadcaster has committed screen one game from the opening three matchdays.

The deal gives LaLiga some extra time to find a broadcaster for the rest of the season, after no satisfactory bid was forthcoming from the initial rights tender, which was sent in July.


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