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NBA announces scheduling times with UK and European fans in mind

The NBA has announced fixtures for the 2019/20 regular season, which will feature a record 48 prime time games in Europe, the Middle East and Africa as part of the league’s ‘NBA Saturdays’ and ‘NBA Sundays’ primetime initiative.  

A prime time game scheduled for 8pm CET will be available to fans on both Saturdays and Sundays from the start of the season in a drive to ensure that UK and European fans of the sport can see more of action during the evenings at weekends.

Premier League goes live on YouTube

The Premier League has launched its own official YouTube channel and has already racked up almost 150,000 subscribers in 48 hours.

The channel launched with goal compilation videos from each of the league's 27 seasons, while every one of the 20 clubs also had its own video featuring memorable goals from their time in the top flight.

The channel is set to host a range of exclusive and unique videos, which the Premier League says will reflect the “exciting and competitive nature” of the competition.

The Athletic launches in the UK

US-based sports journalism outlet The Athletic, which has over 500,000 subscribers in North America, has launched in the UK.

The Athletic’s UK operation will focus on in-depth football reporting and a number of leading writers have been signed up by the outlet ahead of its launch for the new Premier League season.

The website will cover all Premier League teams as well as leading EFL sides for the first phase of its UK launch, with more set to follow.

Coca-Cola - Where Everyone Plays

Coca-Cola, the official soft drinks partner of the Premier League, has released an updated version of its ‘Where Everyone Plays’ advert for the 2019/20 season to welcome the three newly-promoted clubs.

Aston Villa, Sheffield United and Norwich City all feature heavily in the advert, with Norwich supporter and director Delia Smith making a guest appearance – as a fish pie.

Industry Shorts: Ninja, British and Irish Lions, London Youth Games

Tyler Blevins, the popular esports star more commonly known as Ninja, has left streaming service Twitch to join Mixer, a rival service owned by Microsoft.

Ninja, who mainly plays Fortnite, leaves behind 14.7 million followers on Twitch, which is owned by Amazon. Ninja will now exclusively stream on Mixer and represent the platform at events as part of the deal. Financial terms of the agreement were not disclosed.

Goodwood extends global media reach

This year’s edition of the Qatar Goodwood Festival event will benefit from widespread media coverage, Racecourse Media Group (RMG) has revealed.

For the first time, the event - which runs from 30th July to 3rd August - will be broadcast by NBC in the US, CBC in Canada and Network Ten in Australia.

NBC will broadcast a live two-hour show on Wednesday, while CBC will show all five days of racing. Horse-racing channels TVG and HPI TV will also provide coverage in the US and Canada, respectively.

Liverpool delves into VR for sporting friendly

Premier League football club Liverpool has partnered with US technology company NextVR to provide its pre-season friendly match against Portuguese Primeira Liga team Sporting CP in virtual reality.

The 24th July game is taking place at Yankee Stadium, home of Major League Baseball (MLB) franchise the New York Yankees, and VR coverage will be exclusively available in the US to NextVR users on Oculus Gear VR and Go as well as all Oculus Venues users.

Audience revealed for MLB’s YouTube debut

A peak audience of more than 200,000 viewers tuned in to watch Major League Baseball’s (MLB) first live stream of a game via its official YouTube channel.

Data provided by YouTube’s parent company, Google, to the Morning Consult media company revealed that the game on 18th July between the Philadelphia Phillies and Los Angeles Dodgers attracted a total of more than two million views.

The Phillies emerged with a thrilling 7-6 win in the game, which is the first of 13 MLB to be shown exclusively live on the video-sharing website in the second half of the 2019 season.

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