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Infront lands SPFL media rights

Infront has unveiled a new agreement with the Scottish Professional League (SPFL) to become its exclusive media rights partner across all competitions.

The deal covers the international media rights for the SPFL Ladbrokes Premiership, SPFL Ladbrokes Championship, SPFL Ladbrokes League One & Two as well as the IRN-BRU Cup and Betfred Cup.

It comes after the SPFL terminated its relationship with MP & Silva, mid-way through a nine-year contract, amid reports that the agency had missed a series of payments to the league.

Warburton signs for BT Sport

BT Sport has added newly-retired former Wales captain Sam Warburton to its rugby punditry team ahead of the new season.

It follows the 29-year-old British & Irish Lions star’s shock decision to step away from the game through injury.

The former Cardiff Blues player, who announced his retirement in July, will join fellow ex-players Lawrence Dallaglio, Ben Kay, Austin Healey, Ugo Monye and Brian O’Driscoll on BT Sport’s expert rugby panel.

800k pay to watch Youtuber duel

YouTube’s landmark boxing match between vlogging heavyweights Logan Paul and KSI drew a peak global audience of 800,000 on the platform, according to reports.

The highly-anticipated weekend bout, which ended in a draw, was accessible via a pay-per-view broadcast, priced at £7.50.

But millions more reportedly tuned in via pirated streams, including on rival, Amazon-owned streaming platform, Twitch.

Serie A rights rocket with ISG renewal

London-based Interregional Sports Group (ISG) has renewed its Serie A International Presenting Sponsor rights in a deal which it claims has seen the Italian league’s broadcast sponsorship value more than double.

It follows a doubling in the value of Serie A’s international broadcast rights since the rightsholder began its relationship with ISG in 2015, which saw the introduction of a new approach to in-event branding in the league.

EBU celebrates multi-sport Euro figures

The European Broadcasting Union (EBU) has released viewing figures for the inaugural multi-sport European Championships, which it claims proved “hugely popular” with viewers throughout the continent.

More than 567 million hours of action were viewed across the ten key national markets over the ten days of the first “combined” European event.

The EBU and its members provided approximately ten hours of coverage each day, spanning sports including athletics, aquatics, cycling, rowing, golf, triathlon and gymnastics. 

LaLiga set for regular season game in US

LaLiga has agreed a major north American deal that will see a regular season game played in the US or Canada for the first time, according to local reports.

In what will be seen as further evidence of its threat to the Premier League's global dominance, the Spanish rightsholder has signed a 15-year joint promotional partnership with Relevent, a multinational media, sports and entertainment company.

FIFA eWorld Cup scores record audience

The FIFA eWorld Cup 2018 Grand Final, staged at London’s O2 Arena, generated a record 29 million+ online views over three days, according to a joint press release from FIFA and publisher Electronic Arts (EA)

Peak concurrent viewership for the Grand Final broadcast was estimated at 322,000 across 12 digital platforms, with 19 traditional broadcasters worldwide also taking the event.

EA claims the results represent a 400% increase in digital viewership compared to the 2017 tournament.

Facebook snaps up more football rights

Facebook has confirmed it acquisition of La Liga rights in the Indian subcontinent, revealing plans to stream all 380 games this season free of charge.

The move is further evidence of Facebook’s ambitions in the live sports space, adding to reports of the social media giant’s first Premier League rights

The new, three-year agreement covers territories including India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.

European Athletics renews EBU deal

European Athletics has agreed a new deal with its long-time worldwide media rights partner, the European Broadcasting Union (EBU).

The agreement will extend a relationship which began in 1981 to 2027, reflecting the continental rightsholder’s commitment to free-to-air coverage of its properties.

Major events covered by the extended contract are the Paris 2020 European Athletics Championships and the subsequent three editions of the event – including those in 2022 and 2026 which will form part of a multi-sport championships.

IMG launches consumer OTT football service

IMG has revealed plans to launch its first direct-to-consumer football OTT channel.

The global media company, which will deliver the streaming platforms and content for the new Eleven Sports channels as a minor partner in the UK venture, is set to launch Strive in Scandinavia.

Strive content will include live coverage of games from LaLiga and Serie A – both exclusive to Eleven Sports in the UK and Ireland.

IMG says the Strive service will be available in Sweden, Norway and Denmark, starting on August 17th.


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