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Cook: esports is a cultural revolution

Esports is a “cultural revolution,” equivalent in significance to the advent of the internet or the mobile phone, according to sport industry veteran Garry Cook.

The executive chairman of Gfinity, a former CEO of Manchester City, whose 30+-year career has also included leadership spells at UFC and Nike, told the Sport Industry Breakfast Club this morning that the sector’s growth to-date represents “the tip of the iceberg.”

He said: “My career has always been about finding the consumers. 

Little Dot to run Premiership YouTube channels

Gallagher’s Premiership Rugby and Little Dot Studios have announced a new digital distribution partnership for the studio to manage the league’s YouTube channels. 

The partnership, which came into force at the start of the 2018-19 season, aims to strengthen the presence of Premiership Rugby on the YouTube platform. 

Little Dot Studios has been tasked with helping to reach a new generation of fans. Its role will include optimising and creating content around weekly matches; producing highlights and compilations as well as other content. 

FIFA 19 adds esports pro teams

EA Sports has announced 13 partnerships with professional esports organisations that will see the teams’ official jerseys available as playable kits in EA’s FIFA 19 game.

Among the major international teams to sign on for 2019 are Team Vitality, Newbee, SK Gaming and Scarz. Rogue, the team of 2018 FIFA eWorld Cup Mosaad Aldossary, is another involved. 

In addition, Team Liquid, Fnatic and Hashtag United, which were all involved in last year’s FIFA 18, will also return for next year.

Sky and BT extend content co-supply agreement

Sky and BT have signed an expanded long-term content cross-supply agreement, which includes an exclusive distribution partnership in Ireland for the first time.

The deal, which has been long anticipated, will give Sky Sports customers in Ireland access to live sports coverage from BT Sport via a single subscription.

Live sport rights held between the two providers include 180 Premier League games, UEFA Champions League, Europa League and Heineken Champions Cup rugby, Premiership Rugby, Moto GP and WTA tennis.

Snack Media launches streaming aggregator

Sport digital specialist Snack Media has teamed up with the founders of the Stream Time app to launch a new content discovery platform for football fans worldwide. is described by the partnership as a “first to market product”, which proposes relevant live streams to fans based on their interests and viewing preferences. 

The platform will aggregate live football content available across all social platforms, linear and OTT providers. 

Eleven Sports to adhere to 3pm UK blackout

Eleven Sports has announced that it will respect the Saturday afternoon 3pm blackout in the UK and no longer show European football matches at this time. However, it is not yet known how long Eleven Sports will continue to respect the rule which in a statement the company described as “unfit for the modern, digital era."

The OTT streaming service had previously ignored the FA ruling that prohibits matches being broadcast in the UK between 2.45pm and 5.15pm, in order to not adversely affect match attendances in domestic leagues across the country.

Goal signs new FIFA esports star

Global online football publisher Goal has signed professional FIFA player Danny Taylor as its first Playstation esports pro.

Taylor is a three-time grand-finalist at the FIFA eWorld Cup. He arrives at the DAZN Group platform from West Ham United, joining Graham McIntrye, previously of Hibernian, who became Goal’s first esports signing in February.  


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