Extreme wellness and endurance brand Spartan has acquired the business and assets of Tough Mudder UK, the obstacle course race (OCR) brand which had entered administration in January 2020.
As per the deal, the Tough Mudder UK business will operate as OCR UK Holdings Limited, a wholly owned subsidiary of Spartan, while Tough Mudder UK’s employees will remain at work ahead of the 2020 Tough Mudder season which begins in London’s Finsbury Park on 17th April.
SailGP has announced that global entertainment, sport and content company Endeavor has acquired a minority stake in the sailing series.
Endeavor’s investment position in SailGP, which is about to embark on its second season in February 2019, values the global sports property at US$200 million after a successful first campaign.
The British Paralympic Association (BPA) has appointed Levy UK as the organisation’s first Official Fundraising Partner.
As part of the new partnership, which will also include various fundraising initiatives, Levy UK will lead the Impossible to Ignore campaign, a BPA initiative which aims to challenge perceptions, break down barriers, and ensure disabled people are represented throughout society.
The EFL have charged Championship club Derby County with excess losses as per the league’s spending regulations.
Derby are charged with breaking profit and sustainability (P&S) rules for the three-year period ending June 2018, which state that clubs must not lose more than £39 million over a three-year cycle.
Endeavor has acquired a majority equity ownership stake in On Location Experiences (OLE), which counts the NFL as a shareholder.
The experiential hospitality company will see the American football league - through its strategic investment arm 32 Equity - continue to hold a minority stake in the business and retain its seat on the company’s Board of Directors.
Bruin Sports Capital has announced a deal with WPP to acquire data analytics, sports marketing and technology agency Two Circles.
The agency, which is a two time winner of the Sport Industry Agency of the Year Award (in 2014 and 2017), has 180 employees in four offices across Europe and North America. In 2019, it has been involved in record attendances for a host of sporting events, including the ICC Cricket World Cup and the Open Championship.
Attendances at sport events in the UK will hit 75.1m in 2019, bringing a record £11.8bn into the country’s economy, according to sports marketing agency Two Circles.
The data-driven agency has published a wide-ranging report into the total attendance for professional UK sporting events, comparing it with stats from other nations, and has shown that the UK is the only country whose sporting attendance is greater than its population (67.5m).
Australia, the United States of America and Ireland follow in second to fourth place respectively.
The Group says the investment is equivalent to just over 10% of the company’s post-investment value, putting CFG’s value at $4.8bn (£3.73bn).
Private equity firm CVC has agreed a deal in principle to purchase a minority 27% stake in the Guinness PRO14, according to multiple reports.
The league, jointly owned by the Welsh, Scottish and Irish Rugby Unions, would see an investment of £120m as a result of the deal, which is yet to be formally ratified. Each of the unions would see a cash boost of around £35m, while Italian and South African rugby - who also have clubs competing in the league - would also benefit.
Taking into account travel, merchandise, tickets, in-stadium food, drink and TV subscriptions, there has been an increase in costs of 31% for fans.
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