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Barcelona seals record Nike deal

FC Barcelona has extended its partnership with Nike in a deal that is reportedly worth a record total of £120m per season.

The extended agreement will run for the next ten years and is a major change to its current deal which is worth around $37m a year.  

Nike’s extended deal with Barcelona surpasses Manchester United’s £75m per season contract, which was the most lucrative kit-sponsorship in the world.

However, according to Barcelona, the details of the contract would only be announced at the club’s next general assembly.

Title win prompts global Leicester demand

Leicester City FC’s Premier League title win has seen the club double its global exports, according to DHL.

DHL, the team’s official logistics partner, has already exported merchandise to 66 countries since the 5000/1 outsiders claimed the Barclays Premier League trophy, more than double those exported to at the start of the season.

So far Japan has seen the biggest growth, where revenue has increased by more than 30 times, with revenue from Italy - the country of manager Claudio Ranieri - 13 times greater than it was at the start of the season.

Chelsea ends adidas deal six years early

Chelsea Football Club and adidas AG has announced that they have mutually agreed to terminate their existing partnership agreement six years early, with the deal now set to expire at the end of next season, not 2023 as originally agreed. 

adidas has been sponsor and sportswear supplier for Chelsea since 2006 and this early termination of the agreement will allow Chelsea to enter a new equipment agreement with a competitor of adidas AG.

West Brom signs record shirt sponsorship

Premier League side West Bromwich Albion has announced a record shirt sponsorship deal with K8 Group.

The two-year deal with the online casino company will run from 2016/17 to 2017/8 and reports suggest it is worth in excess of £5m over the course of the contract.

China-based K8 Group will use the sponsorship to help launch its European brand, UK-K8.com and will work with the club to create and distribute video content.

adidas seeks golf buyer

adidas has revealed it aims to sell the bulk of its golf business in order to focus on shoes and clothing, stating it would focus on retailing golf shoes and clothing under the adidas label. The move will see the brand seek to sell its TaylorMade, Adams and Ashworth brands. 

The announcement comes after its core adidas brand reported strong quarterly sales, particularly in the United States.

The Jockey Club posts record annual turnover

The Jockey Club has announced record turnover and an increase in profits on the back of record attendances last year, which comes in spite of making record reinvestments back into racing.

The owner of many of British horseracing’s assets, including the Grand National, the Cheltenham Festival, The Investec Derby and The National Stud, has put more than £415m back into horseracing over the last 10 years through contributions to prize money and upgrading facilities for customers and participants, according to its annual results.

Bolton Wanderers agrees takeover deal

Championship football club Bolton Wanderers has agreed a £7.5m takeover by the Sport Shied Group consortium.

The group, headed by former Bolton striker Dean Holdsworth, will takeover the club subject to Football League ratification.

The club owe HMRC £3m in unpaid tax and VAT bills, which is currently gaining £175,000 interest a week, and threatened with administration and possible liquidation.

Holdsworth’s group also confirmed that current owner Eddie Davies will become the club’s president, but not involved financially.

ASICS acquires FitnessKeeper as sales grow

ASICS has announced it has acquired FitnessKeeper Inc and also revealed sales have more than doubled in the last five years, with above-market growth.

ASICS will now have 100% shares in FitnessKeeper, the operator of fitness tracking app Runkeeper, an application that can track and record fitness activities.

The app has over 33 million registered users in the US and worldwide, providing notifications of running distance and pace during exercise. It also has functions to record, manage and analyse activities to achieve fitness goals.

Fanatics acquires Kitbag

Fanatics, Inc., provider of licensed sports merchandise, has completed the acquisition of Kitbag, a UK-based sports eCommerce company and wholly-owned subsidiary of Findel plc. 

A multi-channel company across the UK, Europe and international markets, Kitbag runs its own site and also operates the online and retail business for more than 25 partners across European football, motorsports, rugby, tennis and golf.

Gloucester Rugby announces fifth year profit

Gloucester Rugby has announced an operating profit for the fifth year for the period up until June 30th 2015.



The club increased turnover by 21.3% over the previous year, driven by growth in key income streams, notably with new sponsorships and commercial partnerships, whilst match day and season ticket income remained flat.

Overall, the club’s long term debt was reduced by 18% and profit on ordinary activities before taxation was £286,026, which reflects the fifth year of profit in a row.

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