MasterCard’s court case against world football governing body FIFA begins today as the credit card brand looks for compensation over the loss of its World Cup sponsorship deal to rival Visa.
MasterCard believes that it was unfairly treated by FIFA after its existing sponsorship contract expired at the end of this summer’s World Cup.
The credit card giant claims that its contractual agreement with FIFA stated that MasterCard should be given first option on a renewal deal – an opportunity that MasterCard says was never extended to it.
The Professional Game Match Officials (PGMO), the body responsible for managing
and providing all match referees in English football, is thought to be close
to finalising a deal in its search for a replacement for outgoing sponsor
The identity of the brand is not yet known but it is thought to be a company
familiar with sport sponsorship.
The PGMO has been actively seeking a new main principal sponsor following the
announcement that Emirates will not be renewing its current association when its
agreement expires at the end of this season (2006/07).
Utilities firm npower has confirmed a three-year extension to its title
sponsorship of domestic Test match cricket running until the end of 2009.
The new deal is reported to be worth up to £15m - a 35% annual increase on
npower's current two-year deal which expired at the end of this summer.
Alan Pascoe, chairman of Fast Track and a board member of the 2012 organising
committee LOCOG, has warned that brands concerned solely with TV exposure,
perimeter boards and corporate hospitality should steer clear of backing the
In addressing the business of sport industry audience gathered for today’s FT
Sport Industry Summit, Pascoe stated that he would ban the term ‘sponsor’ from
all 2012 sponsorship discussion if he had his way.
FA Premier League side West Ham United has appointed rights agency The Bonham Group with a brief to increase the club’s commercial revenue from sponsorship.
The speculation over increased financial backing from a new owner for the club and the arrival of a number of star players may appear to have had a troubling impact on the pitch in the short-term but in the eyes of many in the industry it has increased West Ham’s commercial clout in the sponsorship market.
Minister for Sport Richard Caborn has leapt to the defence ofsupposedly unhealthy brands whose sport sponsorships have come underthreat from anti-junk food lobbyists.
In light of concerns over child obesity, many healthy eating campaigners have been pushing for a total ban on such brands sponsoring sport but Caborn was vociferous in his defence of these deals.
Sportindustry.biz speaks to Matt Mirchin, Senior Vice President of Global Brand and Sports Marketing of Under Armour, at the Tottenham Hotspur kit launch to discuss how the brand has developed over the last ten years, its plans for expansion, and why they make their shoes in bra factories…
A lot has changed for your brand in the last 10 years, could you tell us more?
James Lawton-Hill, head of marketing for Brother UK - the Official Technology Partner of Fulham FC - speaks to sportindustry.biz about the challenges of a B2B sponsorship in sport and plans for the second half of the season.
This summer you became an Official Sponsor of Fulham FC, could you tell us a little more about the strategy behind the partnership?
Peter McNeile, Director of Sponsorship for Cheltenham Racecourse, discusses the impact of cancelling sporting events due to adverse weather…
Event cancellation - a nightmare scenario?
This winter’s extreme weather has forced the cancellation of several sports events, including racing, but then summer sports like tennis and cricket are not immune from such acts of God either!
The second Caribbean Premier League, the annual Twenty20 franchise cricket league that launched in the West Indies last year, comes to a close this week. Chief executive Damien O’Donohoe explains to sportindustry.biz about the challenges of setting up the competition and how the franchise model is changing cricket from the grassroots up.
Is it a challenge putting on such a global event in the Caribbean?
The Sport Industry Daily
Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox.