Sponsorship

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MasterCard and FIFA go to court

MasterCard’s court case against world football governing body FIFA begins today as the credit card brand looks for compensation over the loss of its World Cup sponsorship deal to rival Visa.

MasterCard believes that it was unfairly treated by FIFA after its existing sponsorship contract expired at the end of this summer’s World Cup.

The credit card giant claims that its contractual agreement with FIFA stated that MasterCard should be given first option on a renewal deal – an opportunity that MasterCard says was never extended to it.

Search for ref sponsor gathers momentum

The Professional Game Match Officials (PGMO), the body responsible for managing and providing all match referees in English football, is thought to be close to finalising a deal in its search for a replacement for outgoing sponsor Emirates.

The identity of the brand is not yet known but it is thought to be a company familiar with sport sponsorship. 

The PGMO has been actively seeking a new main principal sponsor following the announcement that Emirates will not be renewing its current association when its agreement expires at the end of this season (2006/07).

Pascoe gives brands Olympic warning

Alan Pascoe, chairman of Fast Track and a board member of the 2012 organising committee LOCOG, has warned that brands concerned solely with TV exposure, perimeter boards and corporate hospitality should steer clear of backing the Olympics.

In addressing the business of sport industry audience gathered for today’s FT Sport Industry Summit, Pascoe stated that he would ban the term ‘sponsor’ from all 2012 sponsorship discussion if he had his way.

West Ham looks for commercial boost

FA Premier League side West Ham United has appointed rights agency The Bonham Group with a brief to increase the club’s commercial revenue from sponsorship.

The speculation over increased financial backing from a new owner for the club and the arrival of a number of star players may appear to have had a troubling impact on the pitch in the short-term but in the eyes of many in the industry it has increased West Ham’s commercial clout in the sponsorship market.

The Big Interview - Matt Mirchin

Sportindustry.biz speaks to Matt Mirchin, Senior Vice President of Global Brand and Sports Marketing of Under Armour, at the Tottenham Hotspur kit launch to discuss how the brand has developed over the last ten years, its plans for expansion, and why they make their shoes in bra factories… 

A lot has changed for your brand in the last 10 years, could you tell us more?

The Big Interview - Caribbean Premier League

The second Caribbean Premier League, the annual Twenty20 franchise cricket league that launched in the West Indies last year, comes to a close this week. Chief executive Damien O’Donohoe explains to sportindustry.biz about the challenges of setting up the competition and how the franchise model is changing cricket from the grassroots up. 

Is it a challenge putting on such a global event in the Caribbean?

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