Visa has unveiled its ‘Rugby Legends’ line-up which will act as ambassadors for the brand's sponsorship of next year’s Rugby World Cup.
Zinzan Brooke (New Zealand), John Eales (Australia), Martin Johnson (England), Philippe Sella (France) and Joel Stransky (South Africa) will act as official spokesmen for Visa for the build-up to and during the tournament itself.
Scottish & Newcastle has renewed its sponsorship deal with Aintree
Racecourse meaning the John Smith's brand will continue to hold the naming
rights for the Grand National until 2010.
The new contract extends the existing relationship, which was due to expire
in 2007, by a further three years. The renewal deal will also see a spike in the
total prize money for horse racing’s biggest event in the calendar.
Volkswagen is to use its Touareg range to sponsor The Daily Telegraph's
multimedia coverage of the upcoming Ashes series.
The campaign will see the Touareg series promoted across all of the
Telegraph’s cricket coverage including print, podcasts, email, BlackBerry and
the new Telegraph TV format.
ING is believed to be closing in on the title sponsorship of the Belgian Grand
Prix as part of a €100m annual investment in Formula One.
The move from the financial services brand, which would begin from next
year, would mark the third major F1 sponsorship that ING has signed in recent
It has already tied up a title rights deal for the Australian Grand Prix and
a three-year naming rights contract with the Renault F1 team. ING is also a
track sponsor at 13 of the races over the course of the F1 season.
Milkshake brand Yazoo is the latest firm to tackle the child obesity issue
through grass-roots sport after agreeing to sponsor the RFU’s Tag Rugby
programme which takes the sport to 450,000 school children every year.
Tag Rugby, the RFU’s long-running schools initiative, delivers 25,000
training sessions each year into schools.As part of the deal, Yazoo will
donate rugby balls, tag-belts and other equipment to thousands of schools across
Yazoo will also be sponsoring more than 50 regional Tag Rugby
festivals throughout the year.
Home appliance brand Whirlpool has extended its multi-million pound sponsorship
of the WTA Tour for another three years meaning its association with women’s
tennis will continue through to 2009.
The sponsorship deal sees Whirlpool continue to sit underneath the
Tour’s title sponsor Sony Ericsson as a premier partner. It is not known how
much the new contract is worth.
As well as the on-court signage and exposure
opportunities afforded to it, Whirlpool will also continue to sponsor the
broadcast coverage of the Tour on Eurosport as part of the renewal
Rugby league side Bradford Bulls has struck a sponsorship deal with Kooga to be the club's kit supplier for the next four years.
The partnership covers all items of Bradford Bulls team wear and
leisurewear. The new Bulls kit designed by Kooga will be launched by the club
on 18th November.
MasterCard’s court case against world football governing body FIFA begins today as the credit card brand looks for compensation over the loss of its World Cup sponsorship deal to rival Visa.
MasterCard believes that it was unfairly treated by FIFA after its existing sponsorship contract expired at the end of this summer’s World Cup.
The credit card giant claims that its contractual agreement with FIFA stated that MasterCard should be given first option on a renewal deal – an opportunity that MasterCard says was never extended to it.
The Professional Game Match Officials (PGMO), the body responsible for managing
and providing all match referees in English football, is thought to be close
to finalising a deal in its search for a replacement for outgoing sponsor
The identity of the brand is not yet known but it is thought to be a company
familiar with sport sponsorship.
The PGMO has been actively seeking a new main principal sponsor following the
announcement that Emirates will not be renewing its current association when its
agreement expires at the end of this season (2006/07).
Utilities firm npower has confirmed a three-year extension to its title
sponsorship of domestic Test match cricket running until the end of 2009.
The new deal is reported to be worth up to £15m - a 35% annual increase on
npower's current two-year deal which expired at the end of this summer.
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