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British Triathlon lands Volvo deal

Volvo Car UK has been unveiled as the official vehicle partner of British Triathlon ahead of the start of the 2019 season.

The national governing body announced its partnership at the 2019 Triathlon Show at the ExCeL London exhibition centre. The length of the agreement was not disclosed.

Under the deal, Volvo will supply official vehicles for key triathlon events around the UK, including the AJ Bell World Triathlon in Leeds and the Accenture World Triathlon Mixed Relay in Nottingham, as well as the Accenture Mixed Relay Triathlon at London’s Canary Wharf.

Fans unable to name RWC partners

Only one quarter of the world’s most avid rugby fans are able to name the five official partners of the Rugby World Cup, according to new research from sport media company Snack Media.

The finding is among the results of a survey conducted among members of Snack’s 2.5 million-strong Rugby Network, which claims to be the largest independent online rugby audience in the world.

Among 400 international respondents to the survey, whose findings were released with six months to go to the start of the Japan 2019 showcase, 74% were unable to name all of the tournament’s partners.

Barclays in landmark WSL title deal

Barclays has been announced as the new title partner of the FA Women’s Super League in a deal described as the “biggest ever investment by a brand in UK women’s sport.”

The three-year, multi-million-pound agreement follows a flurry of major women’s football sponsorship announcements over recent weeks.

Barclays joins brands including Visa, adidas, Nike, Budweiser and Lucozade Sport in making a landmark commitment to the women’s game ahead of this summer’s FIFA Women’s World Cup in France.

Nike inks UEFA Women's deal

Nike has become the latest global brand to join the UEFA Women’s Football programme following the unbundling of sponsorship rights from the European men’s game.

The sports brand will become the official match ball supplier for competitions including the UEFA Women’s Champions League and UEFA Women’s EURO as well as an official partner of the Together #WePlayStrong campaign.

To Vitality and beyond – Netball’s Adams sets out future plans

England Netball CEO Joanna Adams has challenged sport industry headhunters to “open up their shortlists to women” as they look to fill a number of high-profile boardroom positions.

Asked about her interest in vacant roles including CEO jobs at EFL, the FA and the Premier League, Adams said: “I’ve really enjoyed the journey with netball.

“But if they’re actually prepared to open up these shortlists to women, then who knows… Maybe we will see a woman in one of these positions.”

Visa commits to equal spending on women’s football

Ahead of International Women’s Day, Visa has made a landmark commitment to match its activation budget for the 2018 FIFA (Men’s) World Cup in the brand's marketing investment around the Women’s Game.

It follows last year’s groundbreaking agreement between Visa and UEFA Women’s Football – an unprecedented partnership that is set to run until 2025.

Visa revealed the pledge in a blog post authored by Adrian Farina, SVP Marketing – Europe.

England Rugby adds Optimum Nutrition

England Rugby has announced a new four-year partnership with Optimum Nutrition to become the official performance nutrition and official nutrition education partner to England Rugby.

Under the agreement, Optimum Nutrition will provide products from its Informed-Sport tested range to the England senior men’s and women’s XVs and sevens squads. 

Optimum Nutrition will also receive match day branding rights at Twickenham Stadium, starting at the England v Italy match on Saturday 9th March.

Sportradar in global MLB deal

Sports data and integrity specialist Sportradar has announced a multi-year global partnership with Major League Baseball (MLB).

The deal aims to enhance and expand distribution of MLB’s real time game statistics around the globe.

The MLB's partnership with the Swiss-based firm is to start with the 2019 season and covers media and gaming rights at both international and domestic levels.

Sportradar is to have exclusive distribution rights for official MLB game statistics across international markets outside the US.

PayPal in FA grassroots payments deal

The FA has signed a new four-year partnership agreement with PayPal, centred on providing a mobile payment solution for grassroots match fees.

As part of the deal, the two parties will collaborate on a new FA Matchday App, which will give more than a million grassroots footballers across England the opportunity to pay their match fees and fines using their smartphones. More than 70% of club officials have previously said they would welcome such a system.


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