Everton have confirmed that they will end their partnership with main sponsor SportPesa at the end of the season.
The club had signed a five-year deal with the Kenyan betting company back in 2017, but will terminate the contract two years early.
An Everton statement said that an agreement had been reached between the two parties to terminate the contract, and a decision was taken by the Premier League club following a review of its commercial strategy.
According to multiple reports in the Financial Times, The Telegraph and The Times, Allianz is set to pull out of its eight-year long sponsorship deal with Saracens.
In November 2019, it emerged that the club had breached salary cap regulations and the reigning English and European champions were hit with a £5.36m fine and deducted 35 points, and before being hit with a further deduction, effectively relegating the club to the Championship at the end of the season.
The WTA has appointed CSM Sport & Entertainment as its sponsorship sales agency of record.
The integrated marketing and brand experience agency will be tasked with helping the tennis association identify, secure and develop commercial partnerships which align with women’s sport.
Since it was founded by Billie Jean King in 1973, the association has grown to include more than 1,650 players from 84 nations and is the most-watched women’s sporting league in the world.
Formula 1 team Mercedes has announced a major partnership with INEOS ahead of the 2020 season.
The partnership is part of a five-year deal which will see the pair link up beyond the start of the 2021 season, when new rule changes are set to come into force in the sport.
BT has unveiled a new football partnership strategy as part of its sponsorship of each of the four home nation Football Associations. The 4-3-3 strategy seeks to grow three key areas: women’s, disability and grassroots football.
Unibet has entered into a two-year commercial sponsorship deal with world chess champion Magnus Carlsen.
The brand, which is part of gambling operator Kindred Group, says it sees Carlsen’s reputation for “decision-making based on calculated risks” as aligned with its position in the market and says the deal will see Unibet raise awareness among the 600 million chess players and fans around the world.
NFL UK has announced a Super Bowl LIV partnership with Old El Paso ahead of the showdown between the Kansas City Chiefs and the San Francisco 49ers in Miami.
The brand has become the Official UK and Ireland Partner of Super Bowl LIV and, during the build-up to the game, will share three Mexican-inspired recipes across NFL UK channels.
Wigan Warriors have announced a new partnership with energy consultancy Utility Alliance for the upcoming 2020 BETFRED Super League Season.
The partnership, facilitated by sponsorship marketplace Connexi, will see Utility Alliance positioned as the club’s new Official Energy Partner, and will focus on improving energy efficiency at the club in order to reduce usage and Costs.
The consultancy will also work with the club and its commercial network as well as local businesses to deliver mutually beneficial relationships which will add value to the whole community.
Chelsea have confirmed that Three will take over from Yokohama Tyres.
Team GB partner Purplebricks has launched a new campaign with British medal hopefuls ahead of the Olympic Games Tokyo 2020.
The humorous campaign features a series of videos involving four-time Olympic gold medal-winning cyclist Laura Kenny, taekwondo world champion Bianca Walkden, diving bronze medallist Dan Goodfellow and rowing bronze medallist Moe Sbihi. A Purplebricks estate agent, named Alice, tries to gain the attention of the athletes during training, drawing on the work estate agents do for their clients.
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