Telecommunications company ROKiT has made its latest move in the sports sponsorship market by agreeing multi-year endorsement deals with a host of leading tennis players, including Britain’s women’s No.1 Johanna Konta.
Along with Konta (pictured), ROKiT has announced partnerships with Frenchman, Gaël Monfils; three-time grand slam champion, Stan Wawrinka; American, Sam Querrey; and US star, Danielle Collins.
Sports nutrition brand PhD Nutrition has announced the signing of Molly Thompson-Smith as its latest athlete in a two-year partnership deal.
The Ladbroke Grove born climber, who is a five-time national champion and Tokyo 2020 hopeful will join the likes of Olympic medallist Asha Philip, UK grime artist Bugzy Malone and boxing coach and manager, David Coldwell as a Premium Sports Nutrition Athlete.
Bookmaker Betfred has extended its title sponsorship of the Super League, with the rugby league competition hailing the new agreement as the biggest commercial deal in its history.
Financial terms of the new agreement were not disclosed but Super League confirmed that Betfred would be making a multi-million pound investment. Under the new agreement, the current three-year partnership will be extended until the end of the 2021 season.
Mastercard has stepped up its commitment to women’s football by signing sponsorship deals with Arsenal and Olympique Lyonnais.
It becomes the first major official partner of Arsenal Women Football Club, the recently-crowned Women’s Super League champions. The length of the agreement was not disclosed.
The length of the company's deal with Lyon was also not disclosed. Lyon on Saturday won the UEFA Women’s Champions League for the fourth year in a row and the club has also won the French league title for the past 13 seasons.
The European Tour has agreed a three-year partnership with Enterprise Rent-A-Car.
In addition to supporting all 46 events in 31 countries throughout the 2019 Race to Dubai competition, Enterprise Rent-A-Car will be an official supplier at European Tour tournaments in the UK, France, Germany, Spain and Ireland.
During the Race to Dubai season, players, staff and fans will have the opportunity to experience Enterprise Rent-A-Car’s customer service, as well as a wide selection of vehicles at more than 1,000 locations across Europe.
The British Olympic Association (BOA) has agreed a new partnership with biscuit brand McVitie’s.
The producer of products such as McVitie’s Digestives, Hobnobs and Jaffa Cakes, will back Team GB until the end of 2020, a period which will include next year’s Summer Olympic Games in Tokyo.
The partnership will be activated through consumer promotional activities, retail partnerships and internal colleague programmes.
Telecommunications company Vodafone has partnered with Wasps in a move that is set to deliver investment in 5G technology at the Premiership rugby union club’s Ricoh Arena stadium.
Vodafone has agreed a two-year deal to become the main club partner of both Wasps Rugby and Wasps Netball, with its logo to feature on the front of the teams’ kit.
Southampton has unveiled Chinese sports content, marketing and entertainment platform LD Sports as its new main shirt sponsor in a three-year deal.
Financial terms of the deal were not disclosed but Southampton confirmed the agreement marks the biggest in the Premier League club’s history. The deal runs until the end of the 2021/22 season.
LD Sports is a brand-new platform and is set to launch this summer in the Chinese market. Full details of the www.ldsports.uk website will be revealed in due course.
Audi UK has called on Tottenham Hotspur’s iconic cockerel to star in its latest video to promote its partnership with the Premier League club.
The video has been created by We Are Social Sport with production from We Are Social Studios. In the film, a real-life cockerel arrives at Tottenham’s new stadium in an Audi Q8 before sampling the ground’s car park, home dressing room and press auditorium.
The film features Tottenham players Toby Alderweireld, Fernando Llorente, Erik Lamela and Kyle Walker-Peters, as well as club legend Ledley King.
UK chemicals firm INEOS is stepping up its investment in sport by backing Kenyan long-distance runner Eliud Kipchoge in his latest attempt to run the world's first sub-two-hour marathon.
The INEOS 1:59 Challenge will take place in late September or early October, with a venue currently being decided. A number of options that offer a flat-looped circuit are being considered for Kipchoge, who last month won his fourth London Marathon title.
The Sport Industry Daily
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