Dove Men+Care and the Guinness Six Nations have signed a new multi-year partnership as the brand looks to continue its presence in rugby.
The new partnership continues the brand’s global rugby portfolio, which already includes partnerships with the English, Irish, Scottish, Welsh and Italian rugby unions.
The Unilever brand says it will work with the Guinness Six Nations to champion the values of the game of rugby with a campaign centring around honour as well as the respect shown by players, officials, and fans throughout the Championship.
Tata Communications and Formula 1 have confirmed that the pair’s eight-year partnership came to an end on 31st December.
The telecommunications company became a Formula 1 partner in 2012 as part of a deal which saw it use and promote its technology as the motorsport series’ Official Connectivity Partner.
Everton have confirmed a new £30m naming rights option deal with the club’s current training ground sponsors USM.
The company, owned by Russian billionaire and former Arsenal shareholder Alisher Usmanov and which counts Everton majority shareholder Farhad Moshiri as Chairman of the Board of Directors, will have the option to purchase the naming rights for the club’s new Bramley-Moore Dock stadium at an agreed fixed rate when the stadium is completed - due to be in 2023.
The BOA has announced British Airways as its Official Airline Partner ahead of the Olympic Games Tokyo 2020.
As part of the deal, the airline will fly Team GB athletes and support team, along with their equipment, to and from the Olympic and Paralympic Games between 11th July and 6th September.
BT has signed a multi-year sponsorship agreement with UK-based Excel Esports.
The telecoms giant will become the team’s Exclusive Lead Partner and will see its branding appear on all kit worn by Excel’s League of Legends European Championship (LEC) and UK League Championship (UKLC) teams.
Gowling WLG has been unveiled as the first Official Sponsor of Team England for the Birmingham 2022 Commonwealth Games.
The law firm, which also holds the honour of being the first Official Sponsor of the Games itself, will serve as the Official Legal Advisers to Commonwealth Games England and will advise the organisation on a range of issues including commercial and contract matters, employment law and data protection in the run up to the event.
Channel 4 has announced Toyota and BP as joint sponsors of its Paralympic Games Tokyo 2020 coverage.
The two brands are both official partners of the IPC and the BPA, and will share the sponsorship equally, with programming across Channel 4, More4 and on-demand service All 4 as well as across other digital platforms.
The agreement with Toyota follows the car manufacturer’s sponsorship of Channel 4 2018 Paralympic Winter Games coverage, but the deal with BP marks the company’s first TV sponsorship with the broadcaster.
Liverpool has announced Nike as its new official kit supplier starting 1st June 2020.
The European champions won a court case against current manufacturer New Balance in late 2019 which left them free to sign with a new sponsor, which was heavily rumoured to be Nike. The club has now confirmed that it will indeed sign with the American sportswear giant and wear its logo after the end of the 2019/20 season.
Skateboard and surfing sensations Sky and Ocean Brown, aged 11 and 8, have been named as the first ambassadors to represent compostable bandage strips PATCH.
The pair, who are hoping to compete at the Olympic Games Tokyo 2020, were chosen by the brand because of their determined attitudes, according to PATCH founder and CEO James Dutton.
Dutton’s youngest son suffered a severe allergic reaction to common plaster adhesive, which later alerted Dutton to a gap in the market for a hypoallergenic solution that could be composted to avoid contributing to plastic waste.
Saracens Rugby Club have announced the signing of a two-year deal with GBA Services.
The global transport solutions provider will become the Premiership champions’ Official Logistical and Courier Supplier in what will be GBA Services first formal sports sponsorship agreement.
As part of the agreement the logistical supply chain operator will provide Saracens with a full suite of transportation services and will deliver logistical solutions for the club.
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