Sponsorship

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West Ham extends Umbro deal

West Ham United has extended its kit partnership with Umbro through to the summer of 2023.

The global sportswear company will remain as West Ham’s official technical partner, producing all official playing kits, from first team to youth and schoolboy level, as well as training products and leisurewear for players and supporters.

Catapult’s college deal to offer tech education

College students across the UK will have the opportunity to learn about cutting-edge performance technology as part of a new partnership between analytics provider Catapult Sports and AoC Sport.

Under the agreement, AoC Sport, the lead organisation for sport and physical activity in colleges across the UK, will be able to use Catapult’s PlayerTek wearable technology to track, monitor and improve teams’ performances across its network.

Industry shorts: Rangers, Jockey Club, Sportradar

Scottish Premiership football club Rangers has signed an extension to its shirt sponsorship deal with online casino 32Red.

The new deal will run until the end of the 2020/21 campaign, which will mark 32Red’s seventh consecutive season as principal sponsor of the club.

32Red’s logo will continue to feature on the front of Rangers’ playing shirts, with its branding also appearing on official club training wear and across the Ibrox stadium in Glasgow.

Wimbledon in OPPO partnership

Smart device brand OPPO has agreed a deal with the All England Lawn Tennis Club (AELTC) to become the Wimbledon Championships’ inaugural Official Smartphone Partner, as well as the grand slam tournament’s first Asian partner.

The five-year deal begins with this year’s Championships and adds to OPPO’s sporting portfolio. The company already serves as the official mobile phone partner of Spanish football club Barcelona, as well as the International Cricket Council.

Industry shorts: Mbappé, DAZN, AoC Sport, Basketball England

French football star Kylian Mbappé has been unveiled as a global ambassador for organic baby and children’s food brand Good Goût.

Mbappé, who plays for Paris Saint-Germain, will represent the Good Goût Kidz range, which will be in stores across Europe from the middle of June.

The partnership will initially run for two years. Mbappé and Good Goût will work on joint activities surrounding the launch of the 20-year-old’s upcoming foundation.

Lycamobile expands ties with NFL’s Jaguars

London-based mobile network operator Lycamobile has sealed an expanded multi-year partnership with the Jacksonville Jaguars that will lead to the NFL American football franchise engaging with UK fans on a number of initiatives.

For the past two years, Lycamobile has served as an official founding partner of the Jaguars in the UK, where the team has played an annual NFL regular-season game since 2013.

The new “multi-million-pound” deal has elevated Lycamobile to the Jaguars’ top-tier corporate partner category, the ‘Jaguars Jamboree’.

Team GB to wear Ben Sherman at Tokyo 2020

British fashion brand Ben Sherman has been unveiled as an official supporter of Team GB in a deal that will run beyond the Tokyo 2020 Olympic Games.

Under the deal, Ben Sherman will create “an exclusive look” for all of Team GB’s athletes to wear during the Games’ opening ceremony on 24th July next year. The brand will also produce a commemorative fashion collection that will be available for Team GB fans to buy.

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