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Bridgestone lands as Eurosport Tokyo 2020 Partner

Continental broadcaster Eurosport has unveiled Bridgestone as it’s first Presenting Partner for coverage of the Olympic Games 2020.

Eurosport – the home of the Olympics in Europe through to Paris 2024 – and Olympic TOP Sponsor Bridgestone will work together to engage audiences across 50 markets, with the brand specifically supporting Eurosport’s ‘Essential Olympic Stories’ content series.

The programme will aim at championing the greatest heroes and most memorable moments in Olympic history, with Bridgestone positioning itself throughout the storytelling sequences.

Q and A: Meaningful partnerships with Arsenal Commercial Director Peter Silverstone

On the back of Arsenal’s latest campaign, bringing back the retro bruised banana range with partners adidas, we chat to the club’s Commercial Director Peter Silverstone about meaningful partnerships, working with others on sustainable initiatives and why Gunners fans are so taken by this season’s kits.

How much emphasis does Arsenal place on finding a partner who shares the club’s values?

W Series adds ROKiT as first major partner

The W Series has announced the signing of its first major multi-year partnership with ROKiT Phones.

The global telecoms brand has agreed a deal which will see its branding on all 20 cars as well as all 20 drivers’ overalls ahead of the 2020 season.

ROKiT’s motorsport sponsorship portfolio already includes title sponsorship of teams across Formula 1 and Formula E as well as entrants in the British Touring Car Championship. The ROKiT Williams Racing Formula 1 team and the ROKiT Venturi Racing Formula E team both bear the brand’s name.

ICC extends global partnership with OPPO

The ICC has extended its global partnership with Chinese smartphone manufacturer OPPO.

The pair have agreed a three-year extension to their current deal, taking the partnership through to the end of 2023.

OPPO will continue to be the Official Mobile Handset and Headset partner of the ICC and its events, starting with the ICC U19 Cricket World Cup 2020 in South Africa and both the Men’s and Women’s T20 World Cups in Australia next year. 

Federer joins up with footwear brand On

Roger Federer has signed a formal partnership with Swiss running brand On, announcing an entrepreneurial relationship between the brand and the 20-time Grand Slam singles champion.

The unusual partnership will see Federer oversee product development, marketing and fan experiences for the brand, while the first new products developed in conjunction with the player are due to be finished and released in 2020.  

Canterbury adds 'Lions Origin' scheme to Lions kit deal

Canterbury has extended its partnership with the British and Irish Lions, continuing as Official Apparel Partner for the 2021 tour of South Africa.

The deal will see the specialist rugby brand supply all of the invitational team’s on-field kit as well as training wear for the tour of South Africa, where many England and Wales players will be looking to gain revenge on the Springboks for defeats at the 2019 Rugby World Cup.

Airbnb land IOC TOP partnership in nine-year deal

The IOC has unveiled Airbnb as a major new Olympic sponsor in a nine-year, five-Games partnership.

At a press conference in London, IOC President Thomas Bach and Airbnb co-founder Joe Gebbia announced that the online accommodation platform will join the IOC’s The Olympic Partners (TOP) Programme ahead of the Tokyo 2020 Games, and will provide ‘hundreds of thousands of new Airbnb hosts… accommodation and experiences through to 2028.”


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