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Murray Confirms Castore Partnership

Former World No.1 Andy Murray has confirmed he will be wearing British sportswear brand Castore at the 2019 Australian Open in Melbourne, an event which he has since warned could be the final tournament of his career.

News of the Scot’s new sponsorship deal came amid developments overnight in Australia where the three-time Grand Slam winner announced that he plans to retire this year, having struggled with a debilitating hip injury, despite surgery 12 months ago.

Tour de France launches new UK-only partnership platforms

Tour de France owner Amaury Sports Organisation (A.S.O.) has announced the launch of geo-localised partnerships on a country level, giving brands the chance to associate with the Tour de France on a UK-only basis from 2019.

In addition, the rightsholder has revealed plans to run a first-ever UK mass participation sportive alongside road cycling's blue ribband event, which will be called L’Etape UK by Le Tour de France.

Premiership Rugby Sells Minority Stake To CVC

Premiership Rugby has concluded a “landmark” partnership with CVC Capital Partners Fund VII, selling a minority share to the private equity and investment advisory firm.

CVC had previously seen its 51% majority share investment proposal worth in the region of £275m turned down in September, however, confirmation of this minority shareholding deal was, according to Premiership Rugby, agreed unanimously by the member clubs.

Asher-Smith Signs For Hublot

Swiss timepiece brand Hublot has announced Britain’s fastest sprinter Dina Asher-Smith as its latest sporting talent ambassador.

Asher-Smith, the fastest woman in the world in 2018, joins the Hublot roster of fellow sporting figures, which includes former track star Usain Bolt, World Cup winning footballers Kylian Mbappé and Pelé, golfers Dustin Johnson and Justin Rose and former international cricketer Michael Clarke.

Sport England to extend England Netball Funding

England Netball is to benefit from the continued financial backing of Sport England, having been awarded £2.8 million of additional National Lottery funding between 2019 and 2021.

Public funding of the Vitality Roses, England's senior elite squad, had been due to end in July 2019. But the extension, announced by new Sport England CEO Tim Hollingsworth, means that the team will continue to enjoy government backing beyond next year's INF Netball World Cup in Liverpool.

Sky surprises industry with sudden cycling withdrawal

Secondary sponsors of Team Sky are among those seeking assurances about the future of the British cycling outfit, following Sky’s sudden withdrawal from its partnership with the Tour de France-winning team.

The broadcaster, which this year agreed a £37 billion takeover by Comcast, had been expected to review its investment in cycling in the wake of the deal.

But team owners, athletes and other sponsor brands including Pinarello, Kask and Shimano are understood to have been surprised by the sudden nature of the withdrawal, which will come into effect at the end of 2019.

Industry reacts to TV in-play betting ad ban

People throughout the sport industry are reacting to reports that the Remote Gambling Association (RGA) has struck a deal to stop betting advertisements during live sports broadcasts.

The RGA, an industry lobby whose members include Bet365, Ladbrokes and Paddy Power, has voluntarily agreed to stop what has become known as ‘whistle-to-whistle’ advertising, according to the BBC.

Final ratification will be required from the Industry Group for Responsible Gambling (IGRG) before any ban, which will not include horse racing, is put into action.

Samsung extends TOP deal to 2028

Worldwide Olympic Partner Samsung has extended its agreement with the International Olympic Committee (IOC) for the two Olympic cycles from 2020 to 2028.

The Korean tech giant, part of the IOC’s TOP programme since 1998, will continue in the wireless communications equipment and computing equipment category, with rights including the ability to promote Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of its products.

Samsung becomes the eighth current TOP sponsor to renew its global Olympic Games rights from 2020.

Frampton inks Everlast deal

Everlast Worldwide has announced a two-year equipment deal with Northern Irish Featherweight boxing champion Carl Frampton.

The agreement, which comes ahead of the fighter’s World Championship bout on 22nd December, makes Frampton Everlast’s latest global ambassador as the manufacturer, marketer and licensor of boxing, MMA and fitness equipment continues its UK push.

The partnership will focus on spearheading the brand’s progression in the UK market through content generation, brand marketing initiatives and inspiring the next generation of champions.


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