England Netball has continued to grow its family of commercial partners by signing a deal with Elastoplast.
The wound care brand will serve as the official first aid supplier for the Vitality Roses, England’s senior netball team. Elastoplast will also offer support to the national governing body at both a grassroots and elite level.
Elastoplast joins a growing number of England Netball partners, including sportswear giant Nike, which signed up in November.
In this exclusive feature for Sport Industry Group, GumGum Sports Commercial Director Sam Grimley explains how the tech-driven evolution of sponsorship is opening up the sector to smaller brands…
So far it has been difficult for lower-budget brands to break into the sponsorship market, with competition for teams driving up price points to the seven-figure mark.
Heineken has brought together two of its global sporting partnerships in an activation celebrating both the 1000th Formula 1 Grand Prix and the visit of the UEFA Champions League Trophy to Shanghai.
UEFA Champions League stars Luis Figo, Xabi Alonso and Clarence Seedorf joined F1 legend Nico Rosberg and current F1 star Pierre Gasly to surprise fans at The House of Roosevelt in the Chinese city.
Both sets of stars took part in a showcase of Chinese sports, centred on the ancient Chinese football game of Cuju.
Italian sports apparel brand ellesse has been unveiled as the exclusive clothing partner of Tennis Scotland.
Under the agreement, ellesse will provide performance sportswear to players, coaches and staff at Tennis Scotland, as well as clothing to development officers and tournament officials.
Logistics provider FedEx Express has inked a new deal with UEFA that will cover the UEFA Euro 2020 tournament.
Under the agreement, FedEx Express will serve as the official logistics partner of next year’s competition, building on its partnership with the UEFA Europa League.
In total, the new deal covers eight tournaments, featuring more than 400 matches across 55 countries, and grants FedEx Express in-stadium branding, ticketing and hospitality rights, as well as other activation opportunities.
Health and beauty retailer Boots has made a landmark investment in women's football, agreeing three-year partnerships with the five football associations of the British Isles...
Volvo Car UK has been unveiled as the official vehicle partner of British Triathlon ahead of the start of the 2019 season.
The national governing body announced its partnership at the 2019 Triathlon Show at the ExCeL London exhibition centre. The length of the agreement was not disclosed.
Under the deal, Volvo will supply official vehicles for key triathlon events around the UK, including the AJ Bell World Triathlon in Leeds and the Accenture World Triathlon Mixed Relay in Nottingham, as well as the Accenture Mixed Relay Triathlon at London’s Canary Wharf.
Only one quarter of the world’s most avid rugby fans are able to name the five official partners of the Rugby World Cup, according to new research from sport media company Snack Media.
The finding is among the results of a survey conducted among members of Snack’s 2.5 million-strong Rugby Network, which claims to be the largest independent online rugby audience in the world.
Among 400 international respondents to the survey, whose findings were released with six months to go to the start of the Japan 2019 showcase, 74% were unable to name all of the tournament’s partners.
Barclays has been announced as the new title partner of the FA Women’s Super League in a deal described as the “biggest ever investment by a brand in UK women’s sport.”
The three-year, multi-million-pound agreement follows a flurry of major women’s football sponsorship announcements over recent weeks.
Barclays joins brands including Visa, adidas, Nike, Budweiser and Lucozade Sport in making a landmark commitment to the women’s game ahead of this summer’s FIFA Women’s World Cup in France.
Nike has become the latest global brand to join the UEFA Women’s Football programme following the unbundling of sponsorship rights from the European men’s game.
The sports brand will become the official match ball supplier for competitions including the UEFA Women’s Champions League and UEFA Women’s EURO as well as an official partner of the Together #WePlayStrong campaign.
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