Sponsorship

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To Vitality and beyond – Netball’s Adams sets out future plans

England Netball CEO Joanna Adams has challenged sport industry headhunters to “open up their shortlists to women” as they look to fill a number of high-profile boardroom positions.

Asked about her interest in vacant roles including CEO jobs at EFL, the FA and the Premier League, Adams said: “I’ve really enjoyed the journey with netball.

“But if they’re actually prepared to open up these shortlists to women, then who knows… Maybe we will see a woman in one of these positions.”

Visa commits to equal spending on women’s football

Ahead of International Women’s Day, Visa has made a landmark commitment to match its activation budget for the 2018 FIFA (Men’s) World Cup in the brand's marketing investment around the Women’s Game.

It follows last year’s groundbreaking agreement between Visa and UEFA Women’s Football – an unprecedented partnership that is set to run until 2025.

Visa revealed the pledge in a blog post authored by Adrian Farina, SVP Marketing – Europe.

England Rugby adds Optimum Nutrition

England Rugby has announced a new four-year partnership with Optimum Nutrition to become the official performance nutrition and official nutrition education partner to England Rugby.

Under the agreement, Optimum Nutrition will provide products from its Informed-Sport tested range to the England senior men’s and women’s XVs and sevens squads. 

Optimum Nutrition will also receive match day branding rights at Twickenham Stadium, starting at the England v Italy match on Saturday 9th March.

Sportradar in global MLB deal

Sports data and integrity specialist Sportradar has announced a multi-year global partnership with Major League Baseball (MLB).

The deal aims to enhance and expand distribution of MLB’s real time game statistics around the globe.

The MLB's partnership with the Swiss-based firm is to start with the 2019 season and covers media and gaming rights at both international and domestic levels.

Sportradar is to have exclusive distribution rights for official MLB game statistics across international markets outside the US.

PayPal in FA grassroots payments deal

The FA has signed a new four-year partnership agreement with PayPal, centred on providing a mobile payment solution for grassroots match fees.

As part of the deal, the two parties will collaborate on a new FA Matchday App, which will give more than a million grassroots footballers across England the opportunity to pay their match fees and fines using their smartphones. More than 70% of club officials have previously said they would welcome such a system.

Bury FC in stadium naming rights deal

Sky Bet EFL League Two club Bury FC has signed a five-year deal that will see its Gigg Lane ground renamed the ‘Planet-U Energy Stadium.’

As part of the stadium naming rights agreement, Leeds-based renewable green energy supplier Planet-U will supply the Greater Manchester ground with 100% renewable energy.

It claims the move will help Bury save money in support of the club’s League One promotion ambitions.

Op ed: Short-Format Sport. The Future of Sports Sponsorship?

From 100-ball cricket, to 3X3 basketball to Tie Break Tens, new short forms of sport are attracting plenty of media attention alongside their growing armies of fans. But what does the proliferation of short-format sports mean for brands?

In this exclusive feature for Sport Industry Group, Simon Dent, Founder of creatively-led sports marketing agency Dark Horses, looks at the sponsorship opportunity presented by the short-form sport phenomenon.

Team GB partners with Haven

Team GB has announced a partnership with UK holiday park operator Haven in the run-up to the Tokyo 2020 Olympic Games.

The brand will become an official partner to the GB Olympic team, and plans to use the partnership to build on its commitment to celebrating the "Great British coast."

As part of the agreement, Haven holiday parks will offer families "a chance to experience a slice of Tokyo 2020" with activations and appearances from Team GB Olympians and mascot Pride the Lion.

MUFC in Maui Jim eyewear deal

Manchester United has unveiled it latest commercial partnership - a multi-year deal with Hawaiian sunglasses and eyewear brand Maui Jim.

Under the terms of the deal, Maui Jim will supply the Manchester United first team, academy and women’s teams with glasses from its sun and optical ranges. 

The eyewear will also be available to fans in the Old Trafford Megastore, with plans for a co-branded collection to go on sale later in the year.

Maui Jim was founded in Hawaii more than 30 years ago and markets itself on the basis of its “Aloha Spirit.”

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