Sponsorship

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Tottenham Hotspur sign new partnership with HSBC

Tottenham Hotspur have signed a new partnership with HSBC, who will become the club’s Official Banking Partner in the UK and in Hong Kong.

The deal will see the pair collaborate on the creation of digital content, while HSBC will also support the club in its bid to regenerate the local area around the new Tottenham Hotspur Stadium, which aims to be a catalyst for growth in the local area.

The club says HSBC’s experience and expertise across sectors will support the development scheme, which hopes to help create 3,500 new jobs in the area.

Nike closes controversial Oregon Project

Nike has shut down its Nike Oregon Project less than two weeks after controversial coach Alberto Salazar was banned from athletics for four years.

The coach’s ban following the results of a lengthy USADA investigation had become a “distraction”, the sportswear company said, adding that the situation had become “an unfair burden” on Nike Oregon Project athletes.

Nike moved to take down the project’s website and social media channels, and said that it will help its athletes to find alternative coaching arrangements.

TAG Heuer launches new Premier League award

Premier League Official Timekeeper TAG Heuer has launched a new official Premier League award for the 2019/20 season, the TAG Heuer Young Player of the Season Award.

The award will sit alongside the Player of the Season, Goal of the Season and Manager of the Season awards and will be presented to the best young player, which is defined as being aged 23 years or younger at the start of the campaign 2019/20 campaign.

New Balance to supply kits for The Hundred

New Balance will supply the kits for all eight The Hundred teams, furthering its already-existing relationship with the ECB.

All of the teams competing in the new competition, which is set to debut in the summer of 2020, will wear New Balance kits, while the ECB has also confirmed that both the men's and women's teams for each of the franchises will wear the same design and says that the soon-to-be-unveiled kits will reflect the identities of the new teams.

ECB signs second commercial partnership for The Hundred

The ECB has announced New Era as Official Headwear Supplier to The Hundred, its new 100-ball competition.

The pair have entered into a three-year partnership which will see New Era create a bespoke collection of headwear for all eight city-based teams competing in the new competition, set to launch in July 2020.

A variety of different hat styles will be created and branded up in team colours, while the whole collection will be available for purchase by fans and the general public in May 2020.

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