Monster Energy has announced new partnerships with five Premier League football clubs, all on the same day.
Deals with Southampton, West Ham, Everton, Brighton and Hove Albion, Leicester and Crystal Palace have all been announced by the respective clubs, while the energy drink company has been listed as a partner on the Tottenham Hotspur website for the last week - though the north London club hasn’t yet announced any official partnership.
Northampton Saints have announced the agreement of three new partnership deals.
Audio manufacturers Marshall Amps, WIT (‘Whatever It Takes’) Fitness, and Michael Jones Jeweller have all been announced as Official Partners of the Gallagher Premiership Rugby club.
Marshall will become the club’s Official Audio Partner, while Michael Jones Jeweller will serve as the Saints’ Official Jewellery Partner.
The FA has launched a three-year partnership with The Pokemon Company International, ultimately aimed at increasing participation in the FA National Futsal Programme.
The indoor variant of football, which is played with a harder, smaller ball designed to bounce less than a normal one, favours skills such as close control and places an emphasis on creativity which the FA views as integral to raising the standards of football in the country.
UEFA has announced that Coca-Cola will become the Non-Alcoholic Beverage Sponsor for UEFA EURO 2020.
The pan-European competition takes place in 12 different cities on the continent - for the first time ever - in what will be the 60th anniversary edition of the tournament.
Coca-Cola's deal with European football’s governing body will allow the brand to showcase several of its brands, including sports, water and coffee drinks as well as Coca-Cola sparkling beverages.
Spartan Race has announced four new sponsors for the remainder of the 2019 UK and Ireland season.
The obstacle race and endurance brand has three races left in the UK this year, in Scotland, Windsor and Twickenham Stadium, and will see SOS Hydration, craft beer brand Innis & Gunn, Branched-Chain Amino Acid (BCAA) drinks supplier NOCCO and smoothie brand Happy Monkey Drinks added to its sponsorship roster.
The FA has announced a new partnership with Deliveroo to become an official partner of England's national football teams, as well as the Emirates FA Cup.
The deal will see the UK-based food delivery app become England's first sleeve sponsor - with it's logo to appear on the training kits of the senior men’s and women’s teams, starting with the upcoming men’s fixtures against Bulgaria and Kosovo in EURO 2020 qualifying.
Deliveroo will also become a sponsor of the Emirates FA Cup from the 2019/20 season onwards.
Betfred has extended its sponsorship of Rugby League’s Championship and League One competitions.
The news comes after the bookmaker announced that it would also sponsor the Women’s Super League, and the latest deal will see it sponsor the top three tiers of the men’s game as well.
Adidas has announced that Tyler ‘Ninja’ Blevins, best known for his Fortnite streams on Twitch, has become the first professional gamer signed up as a brand ambassador.
Neither Ninja nor adidas has announced what exactly the pair will produce together as part of the deal, but the German sportswear company has confirmed that there is a multi-year deal in place and on its website, fans can enter their email addresses in order to stay updated on the partnership.
A golden summer for English cricket continued with the third test of the Specsavers Ashes series, as England beat Australia to tie the series, and the drama saw official sponsor Specsavers seize an unlikely moment in the spotlight.
Alongside centurion Ben Stokes - who was himself one of the heroes when England defeated New Zealand at Lord’s to win the ICC Cricket World Cup in July - was Jack Leach, the last man in England’s batting order who became an unlikely hero.
Porsche and TAG Heuer have agreed a long-term partnership that will see the luxury watch brand partner with the car maker’s Formula E team.
The deal will see TAG become the Title and Timing partner of the team, which will henceforth be known as TAG Heuer Porsche Formula E Team from the 2019/20 season onwards.
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