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The Open to debut new hospitality experiences

Creative agency TwelfthMan has worked with The R&A to launch Origins at The Open, a new hospitality package that will debut during the 2020 edition of the golf tournament at Royal St George’s.

Origins at The Open will explore the history of the competition and celebrate the people who have helped make the major championship a success. The new hospitality packages will officially launch in June.

The experiences will showcase the skills of engravers, caddies, clubmakers, greenkeepers and scorers, and celebrate early champions. 

UEFA Euro 2024 Innovation Challenge

UEFA has invited 120 students to present solutions to improve fans’ match-day experience as part of its Innovation Challenge.

UEFA has worked with ThinkSport, as well as MBA students from the IMD Business School and design students from ECAL/University of Art and Design Lausanne, on the initiative.

The winning project was Euroband, a wristband that uses radio-frequency identification (RFID) technology, through which electromagnetic fields are used to automatically identify and track tags attached to objects at a UEFA Euro event.

Imagine Dragons to headline Champions League final opening ceremony

UEFA and Pepsi have announced that rock band Imagine Dragons will perform at this year’s Champions League final in Madrid on 1st June.

The match will take place at Atlético Madrid’s Wanda Metropolitano stadium and will be contested by Premier League clubs Liverpool and Tottenham Hotspur, who this week staged thrilling comebacks against Barcelona and Ajax to progress to the final.

City Football Group launches kids startup workshop

City Football Group, which owns Premier League club Manchester City, has launched City Startup Challenge Kids, a new creative workshop for children aged seven to 11.

The initiative gives children with an interest in science and technology the chance to develop ideas that can enhance matchday experiences for clubs within the CFG portfolio. The workshop will take place on Saturday, 6th July at the City Football Academy in Manchester.

Opinion: The beautiful game and the British weather; the risk and insurance view

In this exclusive feature for Sport Industry Group, AXA XL Global Head of Sport & Leisure Paul Thomas considers the sometimes overlooked impact of the British weather on the grassroots game…


On any given weekend during the football season, it is a familiar sight to see pitches across the UK filled with amateur players of all abilities united by their love for the beautiful game.

City tour offers immersive tech experience

Manchester City has launched a technology-focused stadium tour to mark the English Premier League football club’s 125th birthday.

Designed to guide fans through the club’s history up to the present day, the tour includes 3D holographic content, augmented reality and a 360-degree cinema screen – the first of its kind in the Premier League.

To add to the immersive experience, fans will also have the opportunity to interact with a virtual version of Manager Pep Guardiola, who will answer questions.

Op ed: Stadium of opportunity

The new Tottenham Hotspur Stadium is open at last. With all the delays and frustrations now firmly in the past – though still no naming rights deal in place – Steve Cording, Head of Sponsorship at ESI Media, considers what the venue could mean for London and its growing status as the home of US sports in Europe...


The highly anticipated new Tottenham Hotspur Stadium is testimony to the growing influence and importance of London to American sports.

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