FIFA has confirmed that its eWorld Cup will return to London this year, with the season’s pinnacle event to again take place at The O2 from 2nd to 4th August.
Having already played host to last year’s final, which saw Mosaad Aldossary crowned world champion, 32 of the world’s best EA Sports FIFA 19 players will compete once more at The O2. The FIFA eWorld Cup champion will win $250,000 in prize money, along with a trip to The Best FIFA Football Awards.
More than 4.5 million tickets have been requested for UEFA Euro 2020 during the first week of sales.
The sales process began on 12th June, with fans from 190 countries having submitted requests for tickets. The most requests have been made from fans in England, Germany, Russia, Hungary, the Netherlands and Denmark.
Euro 2020 will take place from 12th June to 12th July next year and will be staged in 12 host cities across Europe, with the opening match to be held at Rome’s Stadio Olimpico.
City Football Group (CFG), which owns Manchester City, is to hold a five-day accelerator programme that will challenge start-ups to develop ideas to enhance the fan experience at stadia.
On 24th June, CFG will welcome 11 start-ups from Manchester and further afield to the workshop, which will address five big challenges identified by CFG’s global network of football clubs. The event will be held at the Etihad Campus.
London Stadium’s playing surface has been covered with more than 140,000 square feet of artificial turf ahead of this month’s Major League Baseball (MLB) international series.
Boston Red Sox and New York Yankees will play two games at the former Olympic Stadium – now home to West Ham United – on 29th-30th June.
It will be the first time the two teams have played each other on artificial turf in the 2,200-game history of the fixture, as they prepare to compete on synthetic material imported from France.
Birmingham’s Edgbaston Stadium has appointed SecuTix and The Ticket Factory as its official ticketing partners.
The two companies jointly pitched for the contract with the home of Warwickshire County Cricket Club and the Birmingham Bears, which has been a partner of Ticketmaster for 25 years.
SecuTix and The Ticket Factory will offer a full-service approach to ticketing for cricket matches, conferences and events at Edgbaston, which is one of the host venues for the ongoing Cricket World Cup.
The St. Louis Cardinals and Chicago Cubs have been confirmed as the two Major League Baseball (MLB) teams that will contest the league’s London Series in 2020.
The two-game series will take place at London Stadium on 13th-14th June next year. The 2020 games will wrap up a two-year agreement MLB signed with the City of London in 2018.
Creative agency TwelfthMan has worked with The R&A to launch Origins at The Open, a new hospitality package that will debut during the 2020 edition of the golf tournament at Royal St George’s.
Origins at The Open will explore the history of the competition and celebrate the people who have helped make the major championship a success. The new hospitality packages will officially launch in June.
The experiences will showcase the skills of engravers, caddies, clubmakers, greenkeepers and scorers, and celebrate early champions.
Athlete welfare and clear communications were key topics of discussion when a group of industry leaders met at Miller Insurance Service’s London offices to explore the secrets to reducing risk at sports events.
A new weeklong focus on sports events is taking place this week across Sport Industry Group channels including an invitation-only event for senior figures from major event organisers, national governing bodies and more.
UEFA has invited 120 students to present solutions to improve fans’ match-day experience as part of its Innovation Challenge.
UEFA has worked with ThinkSport, as well as MBA students from the IMD Business School and design students from ECAL/University of Art and Design Lausanne, on the initiative.
The winning project was Euroband, a wristband that uses radio-frequency identification (RFID) technology, through which electromagnetic fields are used to automatically identify and track tags attached to objects at a UEFA Euro event.
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