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FIFA’s eWorld Cup returns to The O2

FIFA has confirmed that its eWorld Cup will return to London this year, with the season’s pinnacle event to again take place at The O2 from 2nd to 4th August.

Having already played host to last year’s final, which saw Mosaad Aldossary crowned world champion, 32 of the world’s best EA Sports FIFA 19 players will compete once more at The O2. The FIFA eWorld Cup champion will win $250,000 in prize money, along with a trip to The Best FIFA Football Awards.

Over 4.5 million tickets requested for Euro 2020

More than 4.5 million tickets have been requested for UEFA Euro 2020 during the first week of sales.

The sales process began on 12th June, with fans from 190 countries having submitted requests for tickets. The most requests have been made from fans in England, Germany, Russia, Hungary, the Netherlands and Denmark.

Euro 2020 will take place from 12th June to 12th July next year and will be staged in 12 host cities across Europe, with the opening match to be held at Rome’s Stadio Olimpico.

CFG challenges start-ups to develop stadium ideas

City Football Group (CFG), which owns Manchester City, is to hold a five-day accelerator programme that will challenge start-ups to develop ideas to enhance the fan experience at stadia.

On 24th June, CFG will welcome 11 start-ups from Manchester and further afield to the workshop, which will address five big challenges identified by CFG’s global network of football clubs. The event will be held at the Etihad Campus.

London Stadium transforms into baseball park

London Stadium’s playing surface has been covered with more than 140,000 square feet of artificial turf ahead of this month’s Major League Baseball (MLB) international series.

Boston Red Sox and New York Yankees will play two games at the former Olympic Stadium – now home to West Ham United – on 29th-30th June.

It will be the first time the two teams have played each other on artificial turf in the 2,200-game history of the fixture, as they prepare to compete on synthetic material imported from France.

Edgbaston teams up with SecuTix, The Ticket Factory

Birmingham’s Edgbaston Stadium has appointed SecuTix and The Ticket Factory as its official ticketing partners.

The two companies jointly pitched for the contract with the home of Warwickshire County Cricket Club and the Birmingham Bears, which has been a partner of Ticketmaster for 25 years.

SecuTix and The Ticket Factory will offer a full-service approach to ticketing for cricket matches, conferences and events at Edgbaston, which is one of the host venues for the ongoing Cricket World Cup.

The Open to debut new hospitality experiences

Creative agency TwelfthMan has worked with The R&A to launch Origins at The Open, a new hospitality package that will debut during the 2020 edition of the golf tournament at Royal St George’s.

Origins at The Open will explore the history of the competition and celebrate the people who have helped make the major championship a success. The new hospitality packages will officially launch in June.

The experiences will showcase the skills of engravers, caddies, clubmakers, greenkeepers and scorers, and celebrate early champions. 

UEFA Euro 2024 Innovation Challenge

UEFA has invited 120 students to present solutions to improve fans’ match-day experience as part of its Innovation Challenge.

UEFA has worked with ThinkSport, as well as MBA students from the IMD Business School and design students from ECAL/University of Art and Design Lausanne, on the initiative.

The winning project was Euroband, a wristband that uses radio-frequency identification (RFID) technology, through which electromagnetic fields are used to automatically identify and track tags attached to objects at a UEFA Euro event.

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