British Airways unveiled an experiential two-tier fanzone at Twickenham ahead of England’s convincing Guinness Six Nations victory over France.
Whilst triple try scorer Jonny May provided the entertainment on the pitch, away from the field, fans attending Sunday’s fixture were treated to the British Airways fanzone activation, designed, produced and managed by CSM Live.
Both a Principal Partner to Twickenham Stadium and the Official Airline Partner to England Rugby, British Airways will this year celebrate its 100th anniversary.
The Rugby League World Cup 2021 has announced the 21 chosen host venues for the tournament taking place in England in two years’ time.
The RLWC2021 will see the men’s, women’s and wheelchair tournaments played concurrently for the first time.
In a UK first, Manchester United’s Old Trafford stadium will host the men’s and women’s finals in a double-header on 27 November 2021.
InCrowd has partnered with Queens Park Rangers and Ticketmaster Sport to help the EFL Championship side become the first UK football club to integrate an in-app mobile ticketing service.
It means that tickets for the club's home games can now be securely shared and transferred between mobile devices and between operating systems - believed to be a first for mobile ticketing in UK sport.
More than 6,000 people have been interviewed for volunteer roles at this summer’s ICC Cricket World Cup, following a record response to an international cricket recruitment drive.
Event workforce platform Rosterfy has been used to help deliver the 4,000 volunteers needed to support the event, which begins at The Kia Oval in May.
Saracens Rugby Club has acquired a 50% stake in Vitality Netball Superleague team benecosMavericks in what it describes as a “mutually beneficial partnership” that will help fuel the next phase of growth for both organisations.
As part of the move, two-time Vitality Superleage winners Mavericks will be renamed the Saracens Mavericks.
A new racing league is to launch in 2019, which will see “high profile” teams compete for points and millions of pounds in prize money over eight consecutive Thursday evenings.
‘The Series’ is described as a “first of its kind” event, promising a “totally new approach” to fan engagement in the sport.
Teams representing global brands will compete over 48 flat races for points towards a £5m overall winners’ prize, with up to £100,000 on offer for individual races.
Edgbaston has sold out the first three days of next summer’s opening Test match of the Specsavers Ashes series in just ten days, the Birmingham venue has announced.
Tickets went on general sale last month for the first four days of the match - the 15th Ashes series game in the ground's history.
It followed an unprecedented public ticket ballot for an England vs Australia game and a priority booking window for both Warwickshire County Cricket Club members and those fans that had previously purchased Test match tickets.
Fans attending the Quilter International match between England and South Africa at the weekend were the first to enter Twickenham Stadium via two new gateways.
The Rugby Football Union (RFU) commissioned London architects WilsonOwensOwens (WOO) to create the new entrance to the ‘home of rugby’, which also features new British Airways-branded turnstiles and welcome areas.
Specialist architectural practice WOO, whose previous projects have included London 2012, Emirates Stadium and the NFL Super Bowl, designed the new structures from standing seam zinc.
NFL has confirmed plans to play four times in London in 2019 – including two games at the new Tottenham Hotspur stadium.
It follows the conclusion of the NFL London Series 2018, which saw all three games played at Wembley Stadium, following the delayed opening of Spurs’ new 62,000-seat ground. Wembley will continue as host for two games in 2019.
The announcement, which did not include dates or teams involved, will bring the total number of regular-season games played in London to 28 since the series began in 2007.
The Welsh Rugby Union (WRU) has teamed up with ‘smart transport’ company Zeelo to trial a new shuttle service for supporters with tickets for Under Armour Series matches at Principality Stadium.
The project will see Zeelo use data analytics to assess demand and send executive coaches on routes that currently have limited service, ensuring large numbers of fans, who may have previously faced transport challenges, a quick and seamless journey into the heart of Cardiff.
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