Fan marketing platform, InCrowd has announced a partnership with Maymask for the installing of its digital LED display software InCrowd Cast.
Installed at rugby stadiums across the UK, Cast allows Maymask to place live content directly in front of rugby fans, providing new methods of partnership communication and sponsor activation opportunities.
Cast also runs with zero downtime, zero lag time and with in-game interruptions (when display graphics are interrupted in real time) to announce a particularly exciting point of play or moment in the game.
Ticketing specialist AXS has announced a new agreement with Wasps Holdings, which will see it become the exclusive ticketing partner for a wide range of live events at The Ricoh Arena in Coventry.
The four-year deal will cover Wasps Rugby, Wasps Netball, concerts, exhibitions and other live events at the venue from October 2018.
AXS will implement new technology solutions aiming to ensure a frictionless purchasing and entry experience for ticket holders.
Interregional Sports Group (ISG) has increased its shareholding in Supponor – the company whose technology is driving the growth of virtual stadium advertising.
Supponor’s DBRLive system is behind the new perimeter solutions being rolled out by Premier League clubs including Watford, Southampton and, most recently, Wolverhampton Wanderers, which announced its adoption of the technology last week.
Premiership Rugby side Harlequins has announced an agreement with Great Britain Hockey (GBH) and the International Hockey Federation (FIH) that will see The Stoop host International Hockey for the first time.
GB Men’s and Women’s teams will play New Zealand in a Double Header at the rugby stadium in Twickenham on Sunday 23rd June 2019 as part of a new tournament on the international hockey calendar.
Pitch International is to take its Star Sixes international ‘legends’ event to Glasgow in 2019.
The second edition of the tournament, which sees former football stars don national colours to revisit old rivalries in a six-a-side format, will take place at The SSE Hydro between January 4th and 6th, 2019.
Hosts Scotland will be joined by teams from England, Northern Ireland, Republic of Ireland, Wales and the Rest of the World in what will be the first regional edition of the event, which made its debut with the Star Sixes World Cup at The O2 in London in July 2017.
European Professional Club Rugby (EPCR) has announced that Marseille has won the bid to host the 2020 Heineken Champions Cup and Challenge Cup finals.
The bid was conducted in conjunction with sports marketing agency The Sport Consultancy and supported by AREMA, Ville de Marseille, Region Sud and Olympique de Marseille.
The finals will take place over the weekend of 22nd and 23rd of May 2020 and will take place at the Stade de Marseille.
All roads will lead to Harrogate in September 2019 after the spa town was named as the main hub for the UCI Road World Championships, with Yorkshire organisers pledging to make the event the most inclusive yet.
Full details of the race programme and routes were revealed at a launch coinciding with the 2018 edition of the championships, currently taking place in Innsbruck, Austria.
Premier League club Southampton FC has agreed a new deal with ADI to become the latest club to install Virtual Hybrid perimeter LED displays.
Combined with augmented reality technology from Supponor, the solution makes it possible to digitally replace perimeter display content seen by fans watching on screen.
The 2018 Vitality Blast Finals Day was the most successful on record, according to analysis released by Two Circles, which is working with the Edgbaston venue.
Tickets for the day sold out before the Vitality Blast tournament began, marking the earliest sell-out date in the competition’s 15-year history, with a third of available tickets already snapped up for next year’s event.
The 2018 Finals Day, won by the Worcestershire Rapids this month, was the 10th edition to be hosted at Edgbaston.
A multifunctional sports space designed to support young people’s development in a safe and secure environment has opened at the heart of the Xochimilco community in Mexico City.
The project, delivered by sports broadcaster ESPN, has been developed with the support of the thinkBeyond consultancy, part of Benchmark Sport International.
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