The Cheltenham Festival attracted a new record crowd of 262,637 over four days, according to figures released by The Jockey Club, which stages the event.
The 2018 attendance beats the previous record of 260,061, set last year, and is a growth of 52,637 people or 25% over the last ten Festivals, when the 2009 event welcomed 210,000 racegoers to Cheltenham Racecourse.
Premier League side Everton Football Club has announced SecuTix as its new ticketing and engagement partner.
The ticketing and audience management provider will handle all ticketing and hospitality sales for league and cup games at Everton’s 39,000-seater stadium, Goodison Park.
The partnership marks a move to simplify the purchasing process and enhance the experience for fans through the introduction of new technologies and integration with third party providers.
The German Football League (DFL) has approved the use of virtual advertising technology in country’s top tier, the Bundesliga, following a successful programme of live testing.
The approval marks a major step towards the adoption of live in-game virtual advertising technology, with the Virtual Hybrid LED solution developed by Supponor and ADI.
ESL One Birmingham, powered by Intel, has been confirmed as the first Dota 2 Major and ESL One ever to be held in the UK.
Following a competitive pitch between three ESL territories – all of which have never hosted Dota 2 Majors before - ESL One confirmed that the competition will be held at Arena Birmingham on 25-27th May 2018.
12 Dota 2 teams will now compete for their share of 1,500 qualifying points for The International 8, as well as a prize pool of $1m.
Wembley Stadium connected by EE has launched its new contactless ticketing service, which will look to transform the way that the fans can enter the stadium.
The technology will allow fans a new way to securely enter live events with contactless tickets added to Apple Wallet on their iPhone and Apple Watch.
The number of fans attending elite women’s sport in the UK will pass half a million for the first time in 2018 according to proprietary data analysis by Two Circles.
Data-driven sports marketing agency Two Circles analysed ticketed UK sporting attendances since 2013 and found that the number of fans watching women’s sport* will increase 49% on 2017 to hit 682,000 in 2018. Since 2013, attendances for UK women’s sports have grown, on average, 38% year-on-year.
Arena Racing Company (ARC) has announced an expansion of The Silk Series to include races from Goodwood, Hamilton Park, Musselburgh and York Racecourses.
Launched across nine ARC racecourses in 2017, The Silk Series gives female jockeys opportunities across popular summer race days, whilst raising funds and awareness for Cancer Research UK.
Crystal Palace chairman Steve Parish questioned the continued use of VAR in football, explained the outcomes of the proposed renovation of Selhurst Park...
CSM Live and Provision Events have announced they will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens (HK7s).
CSM Live will also be on hand to deliver the event look and feel for the new HSBC Health & Well-being Fair, an event that leads up to the event.
HSBC is a key client of the wider CSM Sport & Entertainment, but this is the first time that CSM Live, an event branding and live experience specialist, have been involved at the Hong Kong Sevens.
The England and Wales Cricket Board (ECB) has announced its venues for major domestic and international matches from 2020 to 2024, including the 2023 Ashes Tests.
The 2023 Ashes Tests will return to the same five grounds as the 2019 edition, the ECB has confirmed, with Edgbaston (pictured above), Headingley, The Oval, Lord's and Old Trafford set to host England v Australia in both series.
The ECB has also named the eight venues for its new Twenty20 competition, yet to be granted an official title, under a revamped model for assigning rights to its major events.
The Sport Industry Daily
Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox.