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Two Circles unveils women's game attendance research

The number of fans attending elite women’s sport in the UK will pass half a million for the first time in 2018 according to proprietary data analysis by Two Circles.

Data-driven sports marketing agency Two Circles analysed ticketed UK sporting attendances since 2013 and found that the number of fans watching women’s sport* will increase 49% on 2017 to hit 682,000 in 2018. Since 2013, attendances for UK women’s sports have grown, on average, 38% year-on-year.

Silk Series expands for 2018

Arena Racing Company (ARC) has announced an expansion of The Silk Series to include races from Goodwood, Hamilton Park, Musselburgh and York Racecourses.

Launched across nine ARC racecourses in 2017, The Silk Series gives female jockeys opportunities across popular summer race days, whilst raising funds and awareness for Cancer Research UK.

CSM Live & Provision to deliver at HK7s

CSM Live and Provision Events have announced they will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens (HK7s).

CSM Live will also be on hand to deliver the event look and feel for the new HSBC Health & Well-being Fair, an event that leads up to the event.

HSBC is a key client of the wider CSM Sport & Entertainment, but this is the first time that CSM Live, an event branding and live experience specialist, have been involved at the Hong Kong Sevens.

ECB confirms Ashes & new T20 venues

The England and Wales Cricket Board (ECB) has announced its venues for major domestic and international matches from 2020 to 2024, including the 2023 Ashes Tests.

The 2023 Ashes Tests will return to the same five grounds as the 2019 edition, the ECB has confirmed, with Edgbaston (pictured above), Headingley, The Oval, Lord's and Old Trafford set to host England v Australia in both series.

The ECB has also named the eight venues for its new Twenty20 competition, yet to be granted an official title, under a revamped model for assigning rights to its major events.

Athletics World Cup launched in London

A new Athletics World Cup will take place in London this summer, with eight top nations competing, after British Athletics confirmed details of the competition, scheduled for 14th and 15th July.

Great Britain will be joined by the United States, South Africa, Poland, France, China, Germany and Jamaica, with one male and one female athlete from each nation competing in all field and track events up to 1500m.

Just one man and one women from each nation will be selected in each event.

Beckham's MLS franchise gets green light

David Beckham has launched his long-planned Major League Soccer (MLS) franchise team in Miami.

The former England captain selected Miami as the preferred site of his team after he exercised an option in his contract with former side LA Galaxy to buy an expansion franchise four years ago.

No name has been given to Beckham’s new team, but it is believed they will play at a 25,000-seater stadium in the city’s Overtown neighbourhood, at a cost of more than $150m.

NFL reduces London 2018 schedule

The National Football League (NFL) has announced the schedule for its London Games 2018, with Tottenham Hotspur’s new ground set to host one game, instead of two as originally announced, in its first year.

With the new White Hart Lane only now featuring one American football game, it means that the NFL has reduced its current four-games in the capital to three, with Twickenham losing hosting rights.


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