adidas unveils smart match ball

13 Nov 2017

By: Sport Industry Group

adidas has revealed the official match ball for the 2018 FIFA World Cup Russia, the Telstar 18, which features new technology and sustainable elements.

The new ball also includes an embedded NFC chip, which enables consumers to interact with the ball using a smartphone.

The personalised and location-aware experience displays specific details of each ball and provides access to challenges that users can enter in the run-up to the FIFA World Cup.

The name of the original Telstar came from its status as the “star of television”. The first ball to be decorated with black panels, designed to stand out on black-and-white TVs.

“The original Telstar is one of the most iconic footballs of all time and one which changed football design forever, so developing the Telstar 18 while staying true to the original model was a really exciting challenge for us. The new panel structure and inclusion of an NFC chip has taken football innovation and design to a new level and offers both consumers and players a completely new experience,” said Roland Rommler, category director of football hardware at adidas.