Allianz and Drone Racing League announce multi-year deal

09 Feb 2017

By: Sport Industry Group

Allianz and the Drone Racing League (DRL) have announced a global multi-year partnership. As the title sponsor of DRL’s race circuit, Allianz will leverage its motor racing heritage to bring the “Sport of the Future” to a world-wide audience.

The Allianz World Championship 2017 series will consist of six races to be aired in over 75 countries starting in June. The races will push the skills of 16 drone pilots who will be flying racing drones at over 150kph (90mph) through a series of 3D racecourses in venues across Miami, New Orleans, Atlanta, Boston, Munich and London.

“This is an incredibly exciting day for The Drone Racing League and a huge leap forward for professional drone racing,” said DRL CEO and founder, Nicholas Horbaczewski.

“To DRL, Allianz is bringing world-renowned brand credibility and a proud history of innovative sports partnerships, including an extensive tradition in auto racing, and an undeniable proof point that the sport of the future has arrived.

“The scale and long-term nature of the deal shows Allianz’s genuine commitment to advancing the sport and will accelerate the introduction of drone racing to audiences around the world.”

Jean-Marc Pailhol, Allianz SE head of group market management & distribution. “The pursuit of innovation and calculated risk taking are the reasons insurance was invented in the first place. Allianz is proud to be partnering with DRL, a true pioneer of today’s digital driven sports.

“Drones are already an important part of our business so we’re excited to align with DRL as they harness the latest technological advancements and reimagine what racing in the 21st century looks like.”

The partnership with DRL will allow Allianz to connect with consumers of the fast growing drone industry. Allianz’s aviation insurer, Allianz Global Corporate & Specialty, offers a variety of drone insurance products for private and commercial operators, manufacturers, repairers, flight schools and training facilities. Drones also play an increasing role for Allianz in regards to property claims assessment and agriculture insurance