Tennis player Andy Murray has completed a further three investments in British companies on equity crowdfunding platform Seedrs for the world's first flat folding cycling helmet.
The investments, which are part of his ongoing promotional partnership with the platform, see Murray add smart home system firm Den along with property lender Landbay and Morpher, the company behind the world’s first flat folding helmet.
Research by Morpher
Morpher, the startup founded by UK inventor Jeff Woolf, has developed the world’s first flat-pack, foldable cycling helmet.
Targeted at the 83% of cyclists who do not carry a traditional helmet because they say they are too cumbersome, the startup has already raised £659,000 on Seedrs in a round that attracted nearly 400 investors.
Commenting on his latest investments, Murray said: “Morpher is a product that the modern cyclist should own - one that has been dutifully perfected by an award winning inventor. Investing in these start-ups allows me to continue to build my portfolio whilst diversifying."