Amazon Web Services (AWS) has announced an agreement that will see it become the primary cloud computing, machine learning, and artificial intelligence provider of Clippers CourtVision - the live, augmented game-watching platform created by the Los Angeles (L.A.) Clippers and Second Spectrum, the official video tracking technology provider for the NBA.
The deal will see AWS machine learning and data analytics services used to advance game analyses and drive new experiences for Clippers CourtVision, which launched to great acclaim at the start of the 2018-19 basketball season and has been billed by experts as the future of sports viewing. In addition, Clippers CourtVision will test Amazon SageMaker to build, train, and deploy machine learning-driven stats which will appear on live broadcasts and on-demand NBA game videos.
Second Spectrum uses cameras in all 29 NBA arenas to collect 3D spatial data including ball and player locations and movements, which is stored and analysed on AWS in real time. It uses the data to generate augmented graphical overlays on Clippers broadcasts in real time, offering users an array of content options and Clippers CourtVision Modes with features ranging from live layouts of basketball plays, to the frame-by-frame probability of a shot going in, to a suite of graphics that animate based on conditions both simple and complex, giving fans a deeper understanding of and interaction with the game as the action unfurls on the court.
Clippers Chief Global Partnerships Officer Scott Sonnenberg, explained: “Using AWS, Second Spectrum is optimising the speed and capabilities of Clippers CourtVision’s technology. Ultimately, we believe this technology powered by AWS will drive a revolution in the broadcast experience that translates Second Spectrum’s cutting edge machine learning and augmented reality to all sports, so that fans can watch their game, their way.”
Mike Clayville, Vice President, Worldwide Commercial Sales at AWS, added: “The combination of cloud computing and machine learning has the potential to fundamentally redefine how fans experience the sports they love.
“With AWS, Second Spectrum and the L.A. Clippers leverage Amazon’s 20 years of experience in machine learning and AWS’s comprehensive suite of cloud services to provide fans with a deeper understanding of the action on the court. We look forward to working closely with both organizations as they invent new ways for fans to enjoy the game of basketball.”