British Cycling and Zwift unveil new virtual cycling series

Friday, March 20, 2020

By: Sport Industry Group

British Cycling and Zwift have launched a new mass participation event, joining with Sport England to encourage people to stay active during the period when social distancing is in place.

The new British Cycling Race Series is an eight-week series of races and workouts which will take place on the online training platform Zwift. The NGB says the initiative has been designed for people to have fun and stay active during the global uncertainty around the coronavirus pandemic. It will encourage physical activity while also promoting government advice to stay home as much as possible with the launch of the #StayInWorkOut campaign.

“We’re in an entirely unique situation that means there’ll be no racing for a while, but it’s important that we try to find some sense of normality in all this,” said Emma Trott, Great Britain Cycling Team women’s endurance academy coach. “For us, that’s training and staying connected not just with each other, but the cycling community.  

“Moving things online is a really fun way of keeping that connection and we’re all looking forward to people joining us over the next few weeks.” 

The activities will be split into races, workouts and time trials taking place twice a day. Beginning on 24th March, the programme will take place every Tuesday, Wednesday and Thursday until mid-April.

Amateur and recreational cyclists will be able to pit their form against the best British talent, with group rides led by members of the Great Britain Cycling Team, including with women’s academy squad Team Breeze, to be announced.