Burnley and YellowHeart to explore NFT ticketing

Thursday, May 27, 2021

By: Sport Industry Group

NFT marketplace YellowHeart has announced a partnership with Premier League club Burnley to explore the use of NFTs and blockchain for fan ticketing.

To be initially piloted through the Burnley F.C. Women’s team, YellowHeart and Burnley F.C. will experiment with using NFTs as a way for fans to collect historic moments from the club’s history, reward loyal fans with special discounts and experiences, and own digital collectibles dedicated to their favourite players.

Josh Katz, Founder and CEO of YellowHeart said: “Here at YellowHeart, the fan experience is at the core of everything we do and it’s our mission to help people engage and connect with the things they love.

“We’ve been at the forefront of pioneering NFTs in music over the last year and are excited to bring that expertise to help Burnley F.C. interact with their fans in unexpected, unique ways worldwide.”

Alan Pace, Chairman of Burnley F.C, added: “There is a technological revolution going on in the world right now and it is something that as a club we want to be a leader on in football.

“This partnership with YellowHeart is our first step in introducing NFTs and blockchain to the club, and I believe both technologies will drive huge efficiency in ticketing but also take fans’ connectivity with the club to a whole new level.”