Burnley launch AI talent scouting initiative

Tuesday, January 12, 2021

By: Sport Industry Group

Burnley has announced a new scouting partnership with AiSCOUT which will see the Premier League side use artificial intelligence to identify the next generation of football stars.

The move is the first initiative by new owners ALK Capital, which has also recently invested in AiSCOUT.

The club say they are the first in the Premier League to launch an open global talent search to unearth players above the age of 14 who could join its academy. 

While anyone can upload their performance for free using the AiSCOUT mobile app, exceptional footballers identified through the app will be invited to attend a formal academy trials day later in 2021, with the chance for eligible players to earn a place in the youth system. 

“This is a first opportunity for us to introduce new data-led technologies into the football club and promote Burnley to the wider football world by giving aspirational young players across the world an opportunity. We look forward to expanding the programme throughout 2021,” said Alan Pace, Chairman, Burnley.

“With the pandemic currently leading a suspension of youth football in Lancashire and across the UK, this trial represents an open and inclusive opportunity for football players to complete a set of drills in their own environment that could end with them being scouted by a Premier League club.” 

The app enables footballers over the age of 14 to try out for the Burnley Academy through undertaking specific football drills carried out in their own location and filmed using a mobile phone. 

The drills will be compared against other players using AiSCOUT’s artificial intelligence capabilities which allows scouts to find, analyse, score, rate, benchmark and identify players’ technical, athletic, cognitive and psychometric ability.