Caledonian Braves app to give fans ‘virtual seat at the boardroom table'

23 Jul 2020

By: Sport Industry Group

Scottish Lowland Football League side Caledonian Braves have launched a new app which will see fans given the opportunity to have a ‘virtual seat’ at the boardroom table. 

The Braves App is part of a series of initiatives at the club as it seeks to enter the Scottish league pyramid by 2025, including the release of a new documentary film, Brave Calling, which chronicles the club’s journey to the Lowland league.

The Braves App will allow fans to vote on club decisions, set the Board agenda and nominate official charities.

However, the app will also allow fans to have a say in more hands-on decisions, such as  choosing heads or tails at the captain’s toss, issuing monthly How Brave Are You? challenges to the squad, and providing scouting reports from across Europe.

“This is a hugely exciting time for all of us at Braves,” said Chris Ewing, Owner, Caledonian Braves. 

“From the outset, we have been motivated to do things differently and to make our club as accessible as possible in a modern, inclusive and innovative way. 

“Ultimately, we are about putting the big decisions in the palm of fans’ hands. Fan engagement is at the heart of what we do and the Braves App enables us to put the online audience at the heart of everything we do from the boardroom, to the dressing room, to the front office.”

The club says it will also advertise four boardroom positions ‘with a difference’, which will see the club specifically enlist expertise from the creative and digital sectors. It will seek to appoint members of the technology industry, communications and marketing fields, and also take on board guidance of ‘modern and progressive’ governance professionals.