College students across the UK will have the opportunity to learn about cutting-edge performance technology as part of a new partnership between analytics provider Catapult Sports and AoC Sport.
Under the agreement, AoC Sport, the lead organisation for sport and physical activity in colleges across the UK, will be able to use Catapult’s PlayerTek wearable technology to track, monitor and improve teams’ performances across its network.
The deal was activated at the weekend with the AoC Sport National Championships in Nottingham, but the tie-up will run until at least the end of next season.
Conor Branson, Head of Football Sales at PlayerTek, said: “AoC Sport is a brilliant association to be partnered with, and we look forward to showcasing the benefits of PlayerTek amongst their college teams over the next year.
“The opportunity to educate students in performance technology is one we are keen to embrace, and we are excited to develop future footballing talent across the UK, both in the classroom and on the field.”
PlayerTek has been designed to help colleges, semi-professional teams and schools receive access to the same state-of-the-art technology as professional teams and associations. The technology measures and optimises performance, tracking speed, player load, distance and power, among up to 50 metrics.
The deal with AoC Sport will guarantee a significant presence for the technology across college sport for young athletes aged 16 years and over in the UK. AoC Sport has more than 235 member colleges under its umbrella.
The likes of Hartpury College, Gateshead College, Portsmouth College and Sunderland College were already using PlayerTek technology prior to the AoC Sport partnership.
Sport Industry NextGen Leader 2018 Lauren O’Sullivan, National Football Development Manager at AoC Sport, added: “We look forward to working with Catapult to maximise the education, employment and health benefits of the PlayerTek technology across team performance, athlete development and curriculum delivery.”
Catapult, which was shortlisted for the Cutting Edge Sport Award at last week’s BT Sport Industry Awards 2019, launched its new PLAYR wearable GPS tracker technology in June last year. In December, creative agency MATTA was hired to work on a campaign to publicise the technology.