Deloitte provides Team Dimension Data Tour De France insights

03 Jul 2017

By: Sport Industry Group

Deloitte and Team Dimension Data have paired up to develop a real-time analytics application for Tour de France

Deloitte recently developed data analytics technology to meet the demands of professional cycling in-race conditions. Working side by side with Team Dimension Data for Qhubeka’s sports directors, Deloitte has created two apps, Deloitte Smart Map and Deloitte Race Monitor, that will help the team make critical decisions in real-time during professional cycling races.

Both apps work together by collating and analysing open source data. This information is then displayed on an easy-to-use platform that can be accessed by the team’s sports director from anywhere using a tablet or laptop. Hundreds of different datasets are analyzed, from athlete performance to competitor tactics to course conditions.

Race Monitor tracks changes within a race stage, such as a breakaway from the peloton or an accident, enabling team directors to immediately understand situations and make informed decisions mid-race. It also integrates multiple data sources to provide a holistic view of each cyclist and identify the riders who have a competitive advantage during a race.

Deloitte Smart Map is a mapping visualization application, charting the race route and highlighting course features that require quick tactical decisions, such as changes in elevation, hairpin turns or significant weather issues.

Following successful trials at the Tour de Yorkshire and the Critérium du Dauphiné, the Deloitte technology will be fully implemented for Team Dimension Data for Qhubeka as they ride in the Tour de France, from 1st – 23rd July 2017.

"Deloitte shares a common vision with Team Dimension Data for Qhubeka to advance the sport of cycling through technology innovation,” said Jim Moffatt, Deloitte managing partner, global consulting. “Deloitte is thrilled to provide leading digital capabilities to help the team both train and race smarter, while gaining competitive advantage through the use of advanced analytics. I have no doubt Team Dimension Data for Qhubeka will accomplish great things this year. Deloitte looks forward to the continued partnership while supporting Qhubeka’s social impact mission.”

“Professional sports teams have long been using data to make incremental gains in performance. The challenge, across all sports disciplines, is how to obtain and analyze live data in real-time, as this is the step change required to make strategic decisions during a race or competitive match,” said Mike Manby, lead partner for performance analytics in Deloitte UK. “This challenge is most pronounced in competitive cycling, where teams have to contend with varying terrain and demanding environments over long distances. Deloitte’s real-time analytics platform is truly unique and a potential game-changer for professional sport. It will provide team directors with critical information to make informed strategic decisions mid-race, and this could be the difference between winning and losing.”

“I have been so impressed by the capabilities that Deloitte has brought to our team. We have already seen the positive impact it has had on our training and race performance,” added Doug Ryder, team principal of Team Dimension Data for Qhubeka. “We truly believe that Deloitte’s ability to deliver a real-time solution enabled by cutting-edge technology will contribute greatly to our success as we continue to build a world-class team.”