EF Pro Cycling unveils public coaching platform

Friday, July 16, 2021

By: Sport Industry Group

UCI World Tour cycling team EF Pro Cycling have launched a new coaching platform for ‘all kinds of cyclists.’

The team will allow cyclists from around the world to gain access to online tutorials and nutrition advice as well as access to the team’s professional coaching set up for a monthly fee, starting at $390 (£281.40) per month.

The first-of-its-kind coaching service aims to ‘build a bridge’ between the professional peloton and more cyclists around the world, and will give participants the chance to gain professional insights and training with bespoke plans and world class coaches.

Launching the venture on the team’s website, former rider and now Team Manager and CEO of EF Pro Cycling, Jonathan Vaughters, wrote: “One of the most common queries over my 20 years: “How does your team manage to put up such big results without ever having favored riders?”

“Short answer? Coaching. While we may not have had the flashiest teams, we have always had the best coaches and mentors. We love to nurture, to push, and to maximise the talent of each and every person in our organisation.

“As more people took to cycling during the pandemic, we started wondering: is it time to build a bridge to more cyclists around the world and start teaching, mentoring, and coaching them in the same way that we’ve done for the world’s best underdogs the last 20 years?

“Yes, it is.

“We want to teach people. How to ride a bike better. How to meet their goals. How to exceed their expectations. Maybe we’ll find a few undiscovered talents capable of reaching the professional ranks along the way, too.

“We want to coach you. Whatever cycling goals you have, Team EF Coaching wants to help.”

Coaches will include the likes of Tejay Van Garderen, who has won stages of all three of cycling’s Grand Tours, as well as the White Jersey of the Young Rider Classification at the Tour de France in 2012.