Eleven Sports uses WhatsApp to send goal clips to fans

20 Feb 2020

By: Sport Industry Group

Online streaming broadcaster Eleven Sports has launched a new WhatsApp service to give its subscribers goal and match update videos from Champions League games direct to their phones via WhatsApp.

The company’s new initiative comes from its Portuguese arm, where the company has rights to the UEFA Champions League, and match updates - including near-live goal clips - are sent to any fan who subscribes to the service, according to Eleven. 

The tool will also be available to Portuguese fans for a host of live sporting events, including Eleven’s coverage of LaLiga, the Bundesliga and Ligue 1, as well as the Champions League.

Nuno Filipe Miranda, Director of Marketing and Communications, Eleven Sports Portugal, said: “We want to make it as easy as possible for our fans to watch their favourite sporting moments across all of our platforms. With more than 60% of the Portuguese population now on WhatsApp, it’s important that we’re there to bring our fans all the action, straight to their phones.”

The broadcaster, which no longer has a UK presence, says the new initiative tops off a positive year for its Portuguese social platforms, which grew by 138% in 2019.