European Tour launches eTour

17 Dec 2019

By: Sport Industry Group

The European Tour has joined forces with esports firm DreamHack Sports Games to create the first ever European eTour.

The inaugural European eTour will consist of six events, each taking place alongside European Tour events throughout 2020 and players will compete through mobile golf game World Golf Tour by Topgolf.

The European eTour begins in January at the Abu Dhabi HSBC Championship presented by EGA, and will culminate at the DP World Tour Championship in Dubai from November 19th-22nd 2020.

Rufus Hack, Chief Content Officer of the European Tour, said: “The launch of the European eTour underlines the European Tour’s commitment to innovation and we believe this is an exciting opportunity for us to be leaders in a market that has huge growth potential.

“The esports industry allows the European Tour to engage with our existing audience in a different way and attract new fans outside of our traditional demographic through our broadcast and digital platforms.”