First “Class Finder” tool launches using Open Active data

Tuesday, November 13, 2018

By: Sport Industry Group

EMD UK, the national governing body for group exercise, has become the first organisation to launch a consumer-facing tool powered by the Open Active data project.

The Class Finder tool will offer users easy access to the largest-ever online database of group exercise classes, from studio cycling to yoga.

Group exercise instructors and venues are being invited to register to include their class details ahead of the consumer launch of the service, which is supported by Sport England and Open Active.

The searchable database will incorporate open data from a range of sources via Open Active, which has already secured data related to 45,000 weekly classes from operators including GLL, Bookwhen and Fusion Fitness.

The project offers instructors the opportunity to log all their class details in one central location, which can then be accessed and shared by other open data publishers.

It removes the need to manually update information on more than one site, while also publicising classes to a much wider audience. 

Other prominent open data users include Sport England’s This Girl Can, Change4Life and London Sport.

Commenting on the impact of the project, Ross Perriam, CEO of EMD UK, said: “We want to make it easier for the public to find their local group exercise class options and get involved in a healthier lifestyle. We believe that using open data is crucial to making that happen. 

“Class Finder is an incredible development for the industry as it will enable instructors to increase their visibility and reach a wider audience resulting in more people attending their sessions. With over 45,000 classes available per week already, we are proud to be supporting these inspirational instructors to reach even more of our nation and showcase the benefits of group exercise.

Jade Cation, head of business development at EMD UK, added: “It was about time something was created to make it easier for group exercise instructors to promote their classes. 

“It is archaic that instructors are having to manually log and update their classes in multiple places. Other industries such as hotels and travel have been using the open data system for years.

“Using Class Finder will enable instructors to get their classes seen in more places without the administrative hassle.” 

Class Finder will also be supported by the Faculty of Sport and Exercise Medicine UK, whose new Moving Medicine tool aims to provide healthcare professionals with the latest evidence and information to talk to patients about the benefits of physical activity. Those using the service will have access to Class Finder through the webpage.

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