Throughout the coronavirus crisis, Sport Industry Group has used its Cutting Edge Sport section to highlight the innovations, initiatives and ingenuity of the sport industry as it aims to help solve the issue and save lives.
Eight English football clubs, including four Premier League sides, have joined forces to back a new team – Plasma FC – as part of an NHS Blood and Transplant (NHSBT) campaign urging fans who’ve had COVID-19 to register as blood plasma donors.
Plasma from those who’ve had the virus contains antibodies that could help others fight the disease and is being collected by NHSBT to support research into new treatments.
Leicester City, Crystal Palace, Wolverhampton Wanderers (via the Wolverhampton Wanderers Foundation) and Brighton & Hove Albion are among the clubs asking their fans to #BeTheDifference by signing up to Plasma FC online.
They are joined by Championship clubs Watford, QPR, and Blackburn Rovers (via its Community Trust), and League One club Northampton Town.
According to campaign organisers, Plasma FC is particularly appealing for male donors, as well as those from the Black and Asian community, and those who received hospital care for the virus, with plasma from these groups said to be more likely to contain the high levels of antibodies needed to donate.
To sign up, anyone aged over 17 years who has tested positive for COVID-19 or had symptoms can register online to donate plasma.