Formula E and DHL in hologram tech activation

Date: 
Friday, August 6, 2021

By: Sport Industry Group

With restrictions still in place around fan attendance, Formula E and DHL delivered a ground-breaking fan engagement activation at the New York City e-Prix earlier this month, utilising new hologram technology.

Powered by PORTL, the world’s only single passenger holoportation machine, and supported by global agency partner Bright Partnerships, DHL beamed drivers, teams, and fans into the heart of New York City showcasing how technologies are a driving force in delivering on DHL’s guiding principle of connecting people and improving lives.

Formula E drivers Edoardo Mortara of ROKiT Venturi Racing, Nick Cassidy of Envision Virgin Racing, Oliver Turvey of NIO 333, and Nyck De Vries of Mercedes-EQ all took part in interviews as holograms while Formula E CEO Jaimie Reigle, and Alberto Longo, the Co-founder & Chief Championship Officer of Formula E were also holoported to the event space.