The German Football League, DFL, has announced a new partnership with esports company ESL, in a bid to further professionalise its Virtual Bundesliga (VBL).
As part of the deal, ESL will take over the media production for the competition, producing the featured matches of the VBL Club Championship, which sees clubs from the Bundesliga and Bundesliga 2 competing against each other, in a virtual studio complete with a presenter and stream them on the official channels of the VBL.
ESL will also acquire media rights to the competition, and will be able to license them to distribution partners in coordination with the DFL, while the 26 clubs that participate in the championship will also have extensive rights to broadcast and report on their matches on their own channels.
“EFootball has been an integral part of the esport community and of ESL for many years now,” said Ralf Reichert, Co-CEO, ESL.
“Together with the DFL, the most important sports league in Germany, we want to develop the VBL further to make it a renowned sports league and take it to the next level. That way, we can authentically transfer the emotions and values of football to the digital world and make the Virtual Bundesliga accessible to all, whether as a fan or an athlete.