Global clubs expand fantasy gaming presence

FC Barcelona and the National Basketball Association (NBA) have announced new partnerships with fantasy sports gaming platforms to expand their digital offerings.

Mondogoal, one of the fastest growing global fantasy sports platform developers, has announced the addition of FC Barcelona as a team partner.

FC Barcelona, the largest and most engaged club in all of sports in terms of social media followers, is the first La Liga club partner for Mondogoal, and joins Premier League and Serie A clubs as partners promoting Mondogoal’s club-branded version to its fans around the world.  

Commenting on the partnership, Mondogoal CEO and founder, Shergul Arshad, said: “Adding FC Barcelona to our stable of team partners is exciting for many reasons.

“Barça is football, from Cruyff and Maradona on through Ronaldinho, Thierry Henry and of course Messi, Neymar, Xavi and Iniesta.

“More importantly, FC Barcelona isn’t just football. FCB is the largest, most engaged club in the world on social media, with over 80 million Facebook followers, and we know that following will be key to the success of our partnership.

“Their fans are passionate and involved in all things Barca, and this is a new, fun and innovative way for them to follow and participate with their friends and supporters around the world, in real time.”

Meanwhile, in the NBA, the Cleveland Cavaliers and Minnesota Timberwolves have joined FanDuel and DraftKings respectively.

FanDuel will promote itself in association with the Cleveland Cavaliers through in-arena and online advertising. The deal will also see FanDuel run competitions offering fans the chance to win VIP experiences, along with tickets to games and merchandise.

Elsewhere, Boston-based DraftKings will run promotions and advertise its brand across the Timberwolves’ various in-arena, media and online assets. Its deal also includes presenting sponsorship of the Timberwolves Team Stats social media feature and WolvesCast, the team’s regular podcasts.

Fantasy sports gaming is rapidly growing sector, with many professional sports teams and organisations in North America having recently taken the opportunity to generate revenue and connect with fans by exploiting the new sponsorship category.

The National Hockey League (NHL) and a number of National Football League (NFL) teams have secured partnerships with DraftKings in recent months, while the NBA partnered with FanDuel in November in a multi-year deal that saw the league take an equity stake in the firm.