Quickscore, the manufacturer of the first full colour SMART digital scoreboard for cricket, has appointed sports PR activation agency Henman Communications to handle the PR for its launch at All Our Cricket Live at Lord's Cricket Ground.
Through software and display technology Quickscore is the first SMART digital scoreboard, wirelessly controlled by the CricHQ mobile application. Its aim is to improve live fan engagement at matches by enabling cricket fans to view live match scoring, statistics and results in real-time.
Quickscore SMART scoreboards provide cricket clubs scoreboard technology whilst generating extra revenue for clubs and schools through a digital advertising platform.
Henman Communications will initially focus on the UK market and target the UK’s online and social media communities of country cricket clubs, players, schools and colleges, fans, coaches.
The agency will create video testimonials and product placement opportunities at county cricket clubs and generate editorial and social media coverage.
David Geensen, chief operating officer and co-founder, Quickscore, said: “We are delighted to be working with Henman Communications to launch our Quickscore SMART digital scoreboard at All Our Cricket Live at Lord's Cricket Ground.
“Henman Communications have great credentials in the sports and technology media sectors and have a wealth of experience bringing new innovative sports products to market in the UK. They will advise across all areas of PR and brand building and help deliver our strategic communication plans to build awareness across online and social media channels.”
Richard Henman, founder and CEO, added: “It is very exciting to working with Quickscore and in cricket to launch the world first colour SMART digital wireless scoreboard sand mobile application in the UK. Quickscore brings cricket and technology together enabling cricket fans around the world amazing live-match experience and increased match day enjoyment through fun, and informative content, in-depth match data, videos and 3D graphics, all in real-time. Quickscore have exciting plans to launch into new international cricket territories later this year and the expand into other sports as well and we look forward to helping them grow their brand.”