Ice-cool striker joins rehab movement

02 Feb 2015

By: Sport Industry Group

Arsenal striker Olivier Giroud has joined fitness technology company Hyperice as a shareholder and global brand ambassador. The partnership aims to generate more awareness for the brand’s advanced recovery, injury prevention, and movement enhancement products.

Giroud, who spent the second half of 2014 recovering from a broken leg, credits Hyperice as a major factor in his recovery.

The company, specialising in the injury prevention, recovery and movement enhancement sector, provides athletes with solutions for preventing injury, advancing performance, and promoting faster recovery through its technologies.

Giroud began using Hyperice’s ice compression technology (ICT PRO) line while training for his second season with Arsenal and was one of the first European athletes to test the company’s latest innovation, The Vyper - a high intensity vibrating fitness device that relies on pressure and vibration to improve the body’s overall performance.

The striker commented: “The most important part of being a professional athlete is taking care of the body and making sure I’m doing everything I can to stay healthy and prevent myself from becoming injured.

“As both an Arsenal footballer and member of the French National Team, it’s critical that I use the best and most innovative products be resilient after competition (and after injury). I firmly believe Hyperice products are the best in their class. They have developed an innovative technology to help me and other pro-athletes stay on top of our game.”

Giroud joins Blake Griffin, Troy Polamalu, Wesley Fofana, Ryan Clady, Hope Solo, Rudy Gay, Lindsey Vonn, Mark Sanchez, Luke Walton, and Jake Ellenberger among Hyperice’s shareholders.