A look back at the Cutting Edge Award

Thursday, September 9, 2021

By: Sport Industry Group

Super League Triathlon emerged victorious in the Cutting Edge Award in association with PT SportSuite at the Sport Industry Awards 2021, scooping the accolade for its Arena Games innovation.

The event responded to the pandemic by creating a mix of esports and real-life elements to create a new event for triathletes despite restrictions.

200m swim legs took place in an Olympic sized pool with 4km bike legs on turbo trainers, and 1km runs on self-powered treadmills, the Games were able to collect power and speed data from athletes in real time, giving fans new ways of watching the sport.

“The lockdown period and forced absence of fans in stadiums has really shined a light on the at-home fan experience, and the nature of entries show there has been a renewed focus on growing digital fan communities across all levels of sport through some really exciting technology and engagement opportunities for the at-home fan,” said Rich Cheary, CEO, PT SportSuite.

“There’s no doubt the industry has suffered hardships in the face of the pandemic - but in the face of all these challenges, the innovation on display in this category reassures us that the industry will not only survive - but come back even stronger, with a renewed focus on digital acceleration that powers genuine fan connections and commercialisation opportunities.”

“In a decade’s time we will look back at this period as the catalyst for a technology boom that closes the gap between the live viewing experience and the remote experience - where 99% of fan bases watch and want to engage.”

The Super League Triathlon Arena Games fended off competition from BT Sport’s Matchday Experience, the EFL’s iFollow, streaming service for grassroots sport Joymo, and wearable technology brand Nurvv’s Nurvv Run product.