Friday, January 7, 2022

By: Sport Industry Group

Manchester-based Rezzil is among five companies that have been selected by the National Basketball Association (NBA) for the inaugural season of the league’s Launchpad technology accelerator programme.

Over the next six months, Rezzil, a virtual reality-based solution for cognitive training, rehabilitation and game analysis, will work alongside league and team advisers on research and development.

The five successful applicant companies will also receive unique access to NBA events and exposure to the NBA’s network of partners and investors.

The other companies selected for the Launchpad programme include Berlin-based BetterGuards, a provider of adaptive ankle protection; Los Angeles-based Breathwrk, a health and performance app; New York-based Nextiles, a materials science company that quantifies human movement; and Uplift Labs of Palo Alto in California, an artificial intelligence-powered technology that delivers real-time movement tracking and 3D analysis.

NBA Launchpad’s priority areas for the inaugural season of the programme, which launched in June 2021, have focused on ankle injury innovation, elite youth player performance, referee training and development, and youth health and wellness.

Hundreds of submissions were received from a diverse applicant pool across 25 countries, ranging from early-stage start-ups to large research institutions. The NBA partnered with Pitchtape, an online pitch platform, and enlisted subject matter experts from the league’s office and teams to evaluate each submission.

“We are thrilled to introduce our NBA Launchpad programme with such a diverse group of innovative products and solutions,” said Evan Wasch, the NBA’s Executive Vice President, Basketball Strategy and Analytics.

“Each company brings something unique to the table that will improve the game of basketball.”

Image credit: All-Pro Reels from District of Columbia, USA