The Minnesota Vikings have partnered with cloud technology company Selligent in a bid to use AI technology to serve personalised content to fans.
The NFL team will use Selligent’s Marketing Cloud platform to deliver content-led experiences, leveraging data to uncover fan insights and create new ways to interact with players.
Using the company’s artificial intelligence engine, Selligent Cortex, the Vikings will deliver personalised content to fans based on their activities across channels, and tailor experiences to fans outside of their existing contacts.
“Sports have long been a refuge for fans, and a way to connect through shared experiences at a live game. In today’s transformative times, we want to keep this same passion and interactivity alive with our audience, give them an opportunity to connect with fellow fans and players, and inspire them for the future when we can return to enjoying in-person games together,” said Steve LaCroix, Executive Vice President & Chief Marketing Officer, Minnesota Vikings.
“We needed a marketing technology partner like Selligent that is innovative, data-driven and equally passionate about our customer experience. We look forward to growing and evolving our programs together, and ensuring that we deliver first-class personalisation across all our channels.”