Earlier this spring, Mondogoal, the Isle of Man-based fantasy football business, announced that they would be the first to offer pay fantasy games for a women’s sport, offering up a full daily game for the Women’s World Cup (WWC).
Now the company expanded the game even further, making it the first co-ed team game, which will let fans combine picks of the WWC with their favourite men’s players from the remaining matches across Europe as well as with MLS.
The game went live on Thursday, just in time for the start of play in Canada, with Mondogoal to award $10,000 in a single fantasy contest involving the Women’s World Cup final and the Copa America final later this month.
"The Women’s World Cup is a phenomenal platform for the game, and will draw not just passionate soccer fans but a casual audience interested in both women’s sport and the majesty of a global event,” said Shergul Arshad, CEO of Mondogoal.
“By creating this game for a global audience we will provide a unique engagement platform for all, and we believe it will raise the visibility and the interest not just for soccer but for women’s sports as well. In North America, Daily Fantasy Sports has taken off, and interest in soccer is at an all-time high. With contests for Major League Soccer and now Women’s World Cup, we are making sure the North American soccer fan not only can play fantasy contests from popular European leagues, but also from the best available locally.”
In addition to following the women, fans were able to select stars like Lionel Messi, Neymar, Carlos Tevez, and Clint Dempsey, alongside Alex Morgan, Abby Wambach, Marta, Christine Sinclair.
The best compiled scores at the end of the day from a series of statistics will win the top cash prizes. The company is able to offer such a fluid game through its partnerships with clubs like Chelsea FC, FC Barcelona, Liverpool FC, West Ham United FC, Manchester City FC, and AS Roma.
“It is a unique way to again engage fans through the growing daily fantasy platform, especially in the States where Women’s World Cup will get a big slice of the sports pie as the month progresses,” said Chris Lencheski, CEO of Phoenicia, a sports marketing company with ties in both the US and the UK.
“Any time you can tie men’s stars to a new product around women’s sport it really boosts the offering even further.”
Daily pay fantasy has become the rage in the United States for sports like American football and Major League Baseball, and is becoming bigger in sports like NASCAR, golf and the NBA, with Mondogoal taking the lead in the category for global football. There are two dominant businesses in the United States, FanDuel and Draft Kings, neither of which has focused yet on the global soccer business or how it has grown in the United States yet.
Mondogoal is hoping that niche, along with the added interest in Women’s World Cup, can help grow a new audience not yet used to daily fantasy in the world’s biggest sport. Will it be successful? It would be hard to bet against.
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