mycujoo sets out store with

09 Jan 2019

By: Sport Industry Group

Dutch–based OTT start-up mycujoo has announced its first major joint venture with the International Hockey Federation (FIH).

A five-year agreement will see the creation of a joint branded platform, “” – a direct-to-fan solution that will centralise FIH hockey content from around the world.

A first livestream is planned this month, coinciding with the inaugural FIHPro League, which will be available in all territories without an existing broadcast agreement. BT Sport holds rights to the new hockey property in the UK. is the first solution of its kind to come to market, based on a revenue sharing agreement between mycujoo and the FIH. It is pitched as a “360 ecosystem” incorporating user generated content, gamification, and data collection for the benefit of rightsholders and partners.

Other content set to be streamed in 2019 includes the FIH Series Finals and the Olympic qualifiers, the Hockey Series Open, the Junior World Cup (Men and Women), and the Indoor World Cup.

The platform will also be made available to the 137 national hockey associations for them to produce and stream their own competitions and matches, as well as nurture direct relationships with their communities of players and fans.

Amesterdam-headquartered mycujoo is set to embark on significant expansion this year, targeting rightsholders outside its existing stronghold in football.

The company is currently best known for the platform, which has exclusive contracts with the AFC, Beach Soccer Worldwide and the Japan Women’s Football League and will continue to operate as an exclusively football-focused offering.

In parallel, the firm has begun partnering with righstholders from other sports to build tailored OTT solutions enabling low-cost livestreaming and the creation of nano-communities at national, regional and local levels.

Its technology enables livestreams to be broadcast from a device as simple as a mobile phone to multiple media including mycujoo’s platform, a user app for Android and iOS, and embedded streams on rights holder and third party platforms.

Having scaled technology teams across offices in Amsterdam, Lisbon, Zurich, Singapore, Boston and São Paulo, Mycujoo is pursuing a vision to help rightsholders unlock the value of their content and data, while also extending the range of content available to fans.

It claims that more than 95% of worldwide sports content is currently not available to the fan community.

Commenting on the launch of, Pedro Presa, CEO and Co-founder of mycujoo, said: “Hockey is a global sport and involves an immense community.

“With, FIH and mycujoo will harness the power of the sport, and the power of this community to bring more content and value to hockey players and fans worldwide. And we will do it in a groundbreaking joint venture. We are delighted to have found a trusting partner in FIH, with a genuine vision and appetite for digital innovation.”