Harlequins has become the first club to launch a shirt with inbuilt flash technology.
Quintessential Flash - the club’s annual charity jersey for 2018-19, is designed to ‘come alive’ thanks to technology taken from reflective foils more commonly found in running and cycling apparel.
The kit, developed by adidas rugby, will be worn at Big Game 11.
Its tonal graphics and logos will come to life when the colour reflective technology is exposed to vibrant light and the Harlequins colours are flashed back from within the jersey.
The club says the design is inspired “by Harlequins being the London rugby team and the vibrancy of the capital at night.”
The colour reflective technologies contain the full spectrum of the Quins’ club colours, with electric tones of blue, green and magenta representing the city when the sun goes down.
Commenting on the innovation, Robert Hutchinson, category manager at adidas said: “We are extremely excited and proud of the latest adidas and Harlequins charity rugby jersey. Now into our fifth season of collaboration we continuously strive to innovate and inspire through our design and product technologies.
“The 18/19 Harlequins Charity jersey is designed for the grandest of rugby stages and we can’t wait to see it on the pitch. The flash technology is an industry first and we couldn’t think of a better platform for it than Harlequins’ Charity Jersey.”
The new kit will be worn by the team at Big Game 11 when Harlequins face Wasps at Twickenham on Saturday, 29th December, in front of 80,000 fans.
Quins’ player Mike Brown commented: “We have had some great Jerseys over the years with adidas,” said Brown, “But this one is special.
“I have never seen anything like it and I know our supporters are going to be as excited as the players are about it. I can’t wait to see it come alive at Twickenham for the Big Game.”
The charity initiative will see £5 of each shirt purchase go to the Harlequins Foundation, whose mission is to help find solutions to tackle inequality, poor health and the challenges facing the most vulnerable people in society.
Marc Leckie, the head of Harlequins’ Foundation, said: “The launch of the Charity Jersey is such an important moment for us and we have been so impressed with the innovation and tech involved in this year’s kit.
“Money raised from supporters buying the Jersey will enable us to use education and skills development to help those with mental health issues, provide opportunities for the vulnerable and disadvantaged groups as well as looking to increase participation in sport, particularly with regards to gender equality.”
Harlequins has consistently emphasised innovation as a core club value. The flash kit move follows significant investment in the club’s performance tech.