NBA franchise Los Angeles Clippers has announced the launch of “Clippers CourtVision” – a new service which it claims will transform the live game viewing experience for fans.
The platform uses proprietary technology from sports-based artificial intelligence specialist Second Spectrum, combining machine learning, real-time data visualisation and augmented reality content.
It aims to bring fans deeper into the game and let them customise their viewing experience.
This season’s release includes Coach Mode, which diagrams the plays as they happen, Player Mode, in which real-time-updating shooting percentages hover over each player, and Mascot Mode, which incorporates fan-friendly animations, graphics and special effects.
Commenting on the launch, Clippers’ owner Steve Ballmer, the former CEO of Microsoft, said: “It’s long been a dream of mine to use technology to transform the sports-watching experience.
"Innovation is at my – and the Clippers’ - core, and we’re excited to redefine fans’ expectations of what it means to watch sports through this revolutionary new broadcast technology.
“When I first bought the Clippers, I met with Rajiv and his team at Second Spectrum. They understood what I thought might be possible, and were ultimately able to make it a reality. The real-time video visualisation technology and big data capabilities we’ve designed to power Clippers CourtVision are incredible.”
Rajiv Maheswaran, CEO and co-founder, Second Spectrum, added: “Clippers CourtVision will be the first step in making sports more customised and interactive with cutting-edge technology.
“Our software is already used by many of the world’s top leagues and teams. Now fans can have the same access.”
CourtVision is currently only accessible via iOS and Android smartphones running the Fox Sports mobile app, and users must be subscribed to the Fox Sports Prime Ticket channel, which is the exclusive TV home of the Clippers.
Clippers promise that the service will be available on more devices and with added functionality for the 2019-20 NBA season.