See.Sense engaged in project to boost cycling

22 May 2019

By: Sport Industry Group

See.Sense, the smart bike light specialists, have launched new projects with both Manchester and Dublin city councils which aim to use data insights to provide information on cycling patterns in the respective cities in order to improve cycling infrastructure.

Manchester City Council, Dublin City Council and Smart Dublin, through the SynchroniCity initiative – an EU project designed to accelerate adoption of new technologies - are inviting cyclists to take part in the innovative smart cycling project that will connect 200 cyclists in each of the two cities. The project will be run simultaneously in Antwerp to demonstrate how the solution can be scaled in multiple cities. 

The project is partnered by cycling technology startup See.Sense, and BT, and is aimed at encouraging growth in active travel, in particular cycling. It will see cyclists use the patented See.Sense IoT-enabled bike light and accompanying app, to collect crowdsourced sensor data and insights across their city. Aggregated and anonymised insights will then be shared with city planners to gain a better understanding of the conditions faced by cyclists so that improvements can be made. 

The See.Sense bike light shines brightly both day and night, and reacts to moments when a cyclist may be at risk by automatically flashing brighter and faster. Technology inside the light can collect near-real time data on journeys, speed, dwell time, road surface quality, collisions, near miss events and other self-reported events.

In addition, via the app, user profile data is collected detailing gender, age, level of cycling experience alongside type of bicycle used, as well as surveys cyclists complete about their journeys. These insights are then aggregated and anonymised and shared with the city to provide the evidence needed to support planning to promote active travel.  

BT’s IoT data hub will manage individual privacy controls using state of the art protocols, before permissioned data sets are combined with other city data to provide further insights. City stakeholders will have access to a digital dashboard providing interactive heat maps to support data driven decision-making. 

Irene McAleese, Co-founder of See.Sense, said: “We are excited to work with Manchester City Council to bring technology and the cycling community together, to enable more cycling and improve journeys for everyone.”

Christopher Manzira, Senior Transportation Officer for Dublin City Council, added: “The rich data gathered from this approach will generate unique insights into the experience of cycling in our city that will help to inform our strategies for overall mobility, how we promote active travel, plan, engage with citizens and how we evaluate the impact of new cycling infrastructure investment.”

In October, See.Sense signed a landmark partnership with British Cycling, becoming its official bike light supplier.