Friday, July 29, 2022

By: Sport Industry Group

England football legend Sir Geoff Hurst is to have his memories of the famous victory against West Germany, digitally archived in the form of an NFT. 

The World Cup kicks-off in Qatar in November, and marks 56 years since Bobby Moore's team defeated West Germany 4-2 in the controversial match - immortalising Sir Bobby’s team in football folklore.

Of the team that participated in that famous final in 1966, Geoff Hurst is one of three surviving members, alongside Sir Bobby Charlton and George Cohen. 

Almost all of that England team have died or are suffering from the impact of Alzheimers or Dementia. 

Sir Geoff Hurst - who will turn 81 years old during this year’s World Cup - who scored a hat trick in the most famous final in English football history - is now the only player who remembers the match. Now, as Geoff, by his own admission, enters the final phase of his life, his brain - and memories - will be stored forever, as an NFT.

Sir Geoff Hurst, a client of UK-based HERO talent agency, is working with Sheridans, Idea Farm, KODE and Above+Beyond to preserve the non-fungible token forever on the blockchain – and then auction it to the NFT community and fans all over the world with a charitable donations being made to The Alzheimer’s Society and Alzheimers Research UK. 

Celebrated NFT artist ReepsOne, new-media-creator who skilfully turns data and algorithms into abstract and striking artworks will create both a one off NFT and several open editions to follow. He creates the NFT artwork by transforming Sir Geoff’s voice data as he recalls the World Cup win into colours and forms that take the shape of a striking gem stone, to represent a ‘national treasure’.

Sir Geoff Hurst commented, “As time passes, and memories fade, the 1966 World Cup is still etched in my brain and I am fortunate to be able to recall that life changing experience even at the ripe old age of 80 years. Watching from the side-lines as teammates from that World Cup winning side have been impacted by the awful disease that is Alzheimer’s, has been a humbling experience. These amazing men were more than teammates, they were heroes to me - and to the rest of the nation.  

Raising vital funds and awareness for charities like Alzheimer’s is close to my heart and getting involved in an NFT project to do that has been an eye-opening experience. Of course, I've read about this new world of NFTs and to be able to call on my own memories of 66' and immortalise them digitally for future generations was what really intrigued me.

“In a World Cup year, when Gareth's boys aim to emulate our 66' team in Qatar it is the perfect moment for this project to take place - and I'm hoping the NFT auctions can raise thousands of pounds for both The Alzheimer’s Society and Alzheimer’s Research UK, and in turn fighting this horrible disease.”

Simon Dent Founder of HERO added, “This has been a real team effort pulling on the skillsets of a number of best in class businesses. For seven months we have been working with Sheridans, Above & Beyond, KODE Media, Idea Farm and ReepsOne to ensure we do justice to this very important and culturally significant project”