Sports Interactive relocating to Here East hub

04 Oct 2017

By: Sport Industry Group

Sports Interactive, the Sega-owned games company behind Football Manager, is relocating its entire operation to new tech hub Here East at the Olympic Park.

The company announced that it will move its 100-strong workforce from its current Old Street office into a 13,415 square foot space inside the former Olympic Broadcast Centre — one of two buildings that make up Here East.

Here East is a £100m development that's designed to be one of the biggest tech hubs in the world. The developers behind the project want it to be a place for startups, corporates, and research institutions to come together and collaborate.

BT Sport also has a presence at Here East, while gambling firm Ladbrokes Coral, Plexal, and luxury fashion retailer Matches Fashion are planning to move in.

Sports Interactive, which is wholly owned By SEGA, will use the space for all of its business functions, including game development, R&D and communications.

The Mayor of London, Sadiq Khan, commented: “It’s fantastic news that Sports Interactive is choosing to relocate to Here East, which is fast becoming a leading technology and innovation hub in London.

“Being based alongside other successful businesses and startups at Here East is a real open goal, presenting opportunities for collaboration on new ideas and products to grow quickly and contribute to London’s economy.”

Sports Interactive studio director Miles Jacobson said in a statement: "We love the fact that Here East is right in the sweet spot where sport and technology meet. We've already collaborated with BT Sport on a video project and we're very much looking forward to similar collaborations with more of our new neighbours when we move to the complex in spring 2018.

"We're confident that our move to Here East will help us to shift our operations to the next level. The fact that we're helping with the regeneration of the area, maintaining the Olympic legacy and giving our team a better chance to afford to live near the office are all added bonuses."

Gavin Poole, chief executive of Here East, concluded: “Successful companies work across many sectors; they collaborate, they learn from each other, and they innovate together.

“Sports Interactive’s move epitomises the spread of London’s technology and creative sectors eastwards, out of their traditional homes in Shoreditch and Silicon Roundabout, and into new collaborative digital campuses such as Here East.”