TCS Launch Marathon App for Combined Mass and Virtual Event

Thursday, September 30, 2021

By: Sport Industry Group

TCS, a global IT services organisation, has announced that the official 2021 Virgin Money London Marathon app is now available to download from the iOS App Store and Google Play Store.

This year’s event will be the first London Marathon to include more than 40,000 participants expected on the historic London course and an additional 40,000 taking part virtually from across the world via the app.

This revolutionary approach to mass participation events means this year’s event is set to be the biggest, and most inclusive, marathon in history.

For those participating in the virtual event, the app enables them to earn their medal, digital certificate, and the chance to share an official finish-line selfie with their event stats.

Also, it brings the virtual experience to life, with an exclusive audio commentary featuring famous voices, providing a memorable soundtrack to the day. 

The sound of a cheering crowd will be triggered at half mile intervals to motivate participants to cross the virtual finishing line.

The usual spectators at the mass event in London can use the app to track an unlimited number of participants, so they can follow all their friends, family, celebrities and elite athletes on the interactive course map.

New additional features for this year allow participants to name two supporters who will be able to see their live location, and all supporters will be able to see their progress mapped on the London course.

Last year, while elite athletes raced around a loop course in St James’s Park, all other participants took part virtually. 37,966 people finished the event, setting a new Guinness World Record for the most users to run a remote marathon in a 24-hour period.

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